Fashion

Scandinavian fashion brands need to know

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In addition to the four cities hosting the big matches Fashion Week (New York, London, Milan and Paris), there are many destinations around the world with their own fashion views. One such locality is Sweden, home to famous Scandinavian fashion labels like Acne clinic and Totembut also the place of establishment Volvo Car company. Although on the surface, shoppers may not immediately connect the automotive and fashion scene, the interior of Volvo EX90 and local fashion designs are rooted in a unique Scandinavian aesthetic. Think Selena GomezToteme’s little black dress: chic and minimalist, with a focus on function and craftsmanship. But Scandinavian designers are quick to point out that minimalism doesn’t have to be boring (see: Gomez’s dramatic ruffled hemline). In fact, they incorporate a bit of humor into each item, from a silver sequined turtleneck to the quilted car seats to the quilting on a down jacket. It is a symbolic wink that speaks to the depths of creativity that abounds just below the surface.

Volvo EX90

Image source: Courtesy of Volvo

For the Volvo EX90, that Scandinavian aesthetic can be felt from the interior design to the exterior bodywork. The all-electric seven-seat SUV is inspired by nature, architecture and fashion. It comes in seven exterior colors – all neutrals – that can be chosen from any of the Scandinavian brand’s catwalks: Crystal White, Denim Blue, Onyx Black, Platinum Grey, Dune, Dawn Silver, Steam Gray. Designers drew inspiration from brands like Toteme and Rodebjer for interior details, from fleece jackets for the gray-and-white headrests and from quilted jackets for the textured seats and hood.

Volvo EX90

Image source: Courtesy of Volvo

Above, take a closer look at the Volvo EX90 and then keep scrolling to discover the 4 Scandinavian fashion brands that inspired it.




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