Second Life Podcast: Chrissy Rutherford

If you regularly use Who What Wear for shopping or style advice, chances are you’ve come across an ultra-chic outfit reference from Chrissy Rutherford’s Instagram. Her signature style (think high-waisted denim paired with a perfectly tailored blazer) has dominated street style for the past decade, and she’s become a fashion force to be reckoned with. is recognized. Over the past few years, Rutherford has become a great multi-hyphen: She’s a writer, entrepreneur, digital creator, and brand consultant. This year, Rutherford launched her own newsletter, Fwd Joy, in which she shares her unique perspective with audiences, covering a wide range of topics from her relationship with therapy and tarot readings. to beautifully curated shopping guides. Rutherford has certainly established her voice in the industry, garnering the attention of more than 160,000 followers, surpassing fashion.


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