Fashion

Second Life Podcast: Dana Ward


There’s nothing like a good spa day of pampering yourself, from massages and meditations to facials and pedicures. Dana Ward, founder and president of Barefoot Scientist, has mastered the art of pampering and pampering herself through premium pedicure solutions. With a mission to provide the highest quality products that nourish, rejuvenate and revitalize your feet, Ward embarks on a journey to inspire people to treat their feet in a way that is unique. They care for the skin of the face, hair and body. —Most of all, integrate that spa day feeling into everyday life.

After years of extensive research and thorough research into the needs of the foot, Ward has created a brand that combines a dynamic, advanced ingredient formulation with simplicity and effectiveness, setting a standard. New in foot care. Ward oversees everything from branding and marketing to product development, and within a year of launching direct-to-consumer products in 2019, Barefoot Scientist has expanded to more than 1000 stores Ulta Beauty stores and 2,400 Rite Aid locations. Her innovative foot care products like PreHeels + Blister Prevention Spray and Reboot Exfoliating Foot Peel have attracted the attention of thousands and today, Barefoot Scientist is sold at major retailers like Anthropologie as well as small spas, wellness centers and pediatric offices.



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