Beauty has always been a part of Deepica Mutyala’s DNA. In fact, she had dreamed of starting a revolutionary beauty brand since she was a teenager. However, it wasn’t until 2015, when she created a viral YouTube video giving viewers a beauty secret from the inside by covering dark circles under her eyes with red lipstick — amassing over 10 million views — Only then did Mutyala find herself at the forefront of the rapidly evolving beauty industry.
Mutyala quickly became a familiar face in the beauty world as an online expert and popular Youtuber, eventually using her growing platform to advocate for minority representation in the industry. . Today, Mutyala is the founder and CEO of Live Tinted, a makeup company with a mission to recognize and protect beauty for all skin tones. After launching in 2018 as a digital platform that explores the complexity and dynamic relationship between beauty and culture, Live Tinted released its first product in 2019 — Huestick — sold out almost instantly and consolidated the waiting list of over 10,000 people. Coming in full from her viral video, Huestick is a multifunctional eye, lip, and cheek product that tackles the seemingly impossible task of correcting dark circles, dark spots, and hyperpigmentation.
She has continued to roll out a range of community-driven products, from HueGuard, a daily sunscreen, moisturizer, and sunscreen primer with an improved mineral SPF, to SuperHue, a melasma serum. . Through Live Tinted, Mutyala is giving voice to the underrepresented in the space, and she continues to expand her product range with no signs of slowing down.
But before becoming a leader in the beauty industry, Mutyala actually started her career in fashion, working at Victoria’s Secret as an inventory analyst. She then joined Birchbox, at the age of two, as director of brand campaign strategy, where she worked her way up to senior manager of brand development. Listen to the latest episode of Second life to hear how Mutyala turned her passion into a truly impactful brand in the beauty industry.
And keep scrolling to buy some of Live Tinted’s bestsellers.