Second Life Podcast: Gara Post

If you’re up-to-date on wellness trends, chances are you’ve come across The Now Massage Boutique, a massage concept that has completely revolutionized the art of relaxing. As the co-founder and chief creative officer, Gara Post has redefined what a modern-day massage looks like. In fact, in 2015, Post and her team at Post Investment Group noticed the glaring gap in the wellness market—a lack of affordable yet elevated massage experiences—which sparked the determination to offer a solution. Thus, The Now Massage Boutique was born, setting itself apart with its chic design and exceptional massage offerings. Its first boutique opened its doors in the heart of Los Angeles.

Over the past eight years, The Now has witnessed remarkable growth, expanding to over 50 locations across the United States. The brand’s success is rooted in its commitment to providing affordable luxury, offering clients an escape from the hustle and bustle of everyday life to indulge in a truly rejuvenating experience. In addition to its physical locations, The Now ventured into the world of wellness products, further enhancing its clients’ self-care routines. The introduction of a membership model brought even more value to patrons, making wellness accessible on a regular basis.

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