‘Seven years of warranty is not enough!’ – Chery aims for industry leadership
the brand is back Chery, due to fighting Australia in the coming months with small SUV Omoda 5said ensuring customers are well taken care of will be one of the company’s mainstays.
Chery Australia marketing director James Curtis said launching a product with warranties in line with current standards would essentially short-sell the brand’s aspirations when it arrives in Australia.
That means opponents like that, SsangYong, MG and GWM Mr. Curtis also acknowledged that their standard 7-year warranty plans will be announced with Chery’s arrival. Mitsubishi 10-year conditional warranty plan – requires owners to service their vehicle with the brand to be eligible for that extended warranty.
“I can’t give you specific numbers [of years of coverage or mileage warranty] – you know where the market is. We will not be worse than the market. There’s no doubt about it,” said Mr Curtis.
“Warranty is really important in the minds of consumers, so the warranty for us will be competitive, if not better. We’re aiming to be the best in the market, which is where we’re comparing,” he said.
“There must be at least seven [years] – you look at the competitors, there should be at least seven.
“We are always looking at the market. If it changes tomorrow, we will change the quantity. It just depends on what it is. For us, the warranty is the standard by which we measure the quality of our vehicles. It is not an insurance policy.
“We are very concerned… that our vehicles are reliable and can last that long. With seven plus, we’re really confident we’re on the pitch,” he said.
Mr. Curtis added that maintenance cannot be overlooked as an important decision point for some buyers. He calls both the affordability of ownership, as well as the convenience and professionalism with which owners are treated, as notable signs of a quality ownership experience.
“Maintenance is a really important part of car ownership, and maintenance is also a really important part of a retailer’s atmosphere. It’s the customer touch point, so we have to make sure we have the right service intervals, we have to make sure we have enough parts in stock to do the servicing,” he said. speak.
Mr Curtis, who has a background in logistics and has worked at brands including Toyota, Lexus and Kia, said he wanted to ensure that owners wouldn’t be left stranded if their vehicle needed repair. .
“We already have over 580 parts ordered, meaning we can effectively service an auto dealership in about two to three months from launch, with more parts coming,” he said. deployed,” he said, and the company then confirmed the first shipment of parts. will arrive at the end of January – before the brand’s first launch vehicle, the Omoda 5 SUV, will follow shortly after.
“In the event that other manufacturers may have a component shortage problem, I don’t expect that to happen to us. We are planning to make sure that is not the case for us,” he said.
It is known that this brand is mobilizing more than 60 agent locations to be present nationwide when launching.
Chery Omoda 5 is expected to be made available to the media for its first impressions in the coming weeks. Stay tuned for more.