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She-Hulk’s KEVIN is a weird Kevin Feige Marvel meme brought to life


With more than 100 hours spread across Disney Plus movies, series and dubious standard Netflix shows, the Marvel Cinematic Universe is overflowing with GIF-able moments to fuel a collective internet advocate. Memes and moments span from live pulls (“I understood that reference) and slightly modified scenes (“I see this as an absolute victory) All the way to full remix sampling from the MCU to create something completely unique, yet very connected.

For my money, there is one MCU reaction GIF that stands above the rest. In just a few seconds of repetition, it was able to combine more than three dozen Marvel moments while placing at its center one of the most influential characters in the MCU, despite never actually appearing. on the screen. Because of this, its spread has largely been limited to Marvel-focused discussions among those in the know – an incredibly powerful joke, yes, but a joke nonetheless.

This week She is heavy finale, “Whose show is this?”, pays homage, if not a live GIF, to the features that inspired it. And it did so with a much larger production budget.

[Ed. note: The rest of this post contains spoilers for the She-Hulk finale.]

GIF is a work of art. We unfold the scowling head of Kevin Feige, president of Marvel Studios, placed on the body of the all-powerful Architect, an important figure since 2003 Matrix Revolution. On either side of him are 36 screens, each playing a different scene from a Marvel movie – and not just the MCU but also the X-Men, Deadpool, and even the Fantastic Four. This is the best and worst movie in its cinematic history, with Spider-Man’s debut in civil war just two points from Vinnie Jones shouting “I’m Juggernaut, bitch.” Throughout it all, Feige happened to be wearing the Infinity Gauntlet, Marvel’s Mega-MacGuffin for their first 23 affiliate movies, while slowly putting on the top 10 superhero grin.

Message, for those who don’t remember the Matrix sequel, Kevin Feige’s position as the architect of the MCU isn’t just a job title; rather, he is a god-like figure who controls the destiny of every hero, villain, and minor character in his universe. In this version, he is a being whose strength exceeds the limits of humanity and requires him to have high intelligence to pull all these ropes.

In terms of our reality, there is a piece of truth there. Kevin Feige has long been the final say in almost every MCU decision – the buck-stop-here producer who (almost) always wears a baseball cap and shepherds a massive, money-printing franchise. record with classic cohesion. Then there’s the other side of reality, one that frustrates Jennifer Walters.

We need to talk about Kevin

Return She is heavy final’s night. (You don’t think I forgot, do you?) As the episode falls apart, our hero pushes for a superpower to break through her ever-expanding fourth wall to find out who it is. is the last to control her fate.

After getting through the Disney Plus menu and entering the studio, Walters asked for his case She is heavy The writers’ room was only uncertainly told, “This is the story Kevin wants.” Kevin is clearly critical, a writer in the room ready to kill to protect him. For more casual fans, it’s just a silly little joke – what almighty is to be worshiped for his TV-making abilities, and why he’s using a rote monosyllabic like “Kevin”? But it’s Kevin, so Walters signs an NDA and fights her way to a nondescript door that houses the Last Caller.

Kevin's room in She-Hulk, filled with TV screens showing Iron Man, Age of Ultron, Thor: Ragnarok and Black Panther

Image: Marvel Studios

The room Jennifer entered was exactly what fans joked about – a row of more than three dozen screens showing various moments in Marvel’s history and an advanced intelligence in the midst of it all. Only this doesn’t have Kevin’s human face and that monosyllabic is actually an acronym. KEVIN, it turns out, stands for Nexus Linked Visually Advanced Knowledge. “Are you expecting a man?” Ask the robot operator.

And so Walters sat down with someone who could help her. This is not the first time She-Hulk has had break the fourth wall to change her story, nor is it the first time Hulk has shout at a god. But this scene tore at the heart of Marvel’s storytelling.

Rumors about Kevin Feige joining She is heavy has been in circulation since at least December 2021 in summaries from the Marvel Studios Spoilers subreddit, a large community with an active moderation team that strives to strike a balance between authenticity and lulz. As the show aired, those whispers increased. She is heavy showrunner Jessica Gao has admit saw the chat online, “but I can’t imagine this is how they thought the cameo would happen.”

Kevin-as-the-Architect GIF was first uploaded on December 13, 2017 with anticipation Later rumors of Disney acquiring Fox, will be officially announced just a few days later and return the X-Men movie IP to Marvel. GIF created by GIPHY Video Editor Leroy Patterson – a character in his own right who owns more than 4,000 copies of the classic Xbox 360 Spy King – who emailed me the origin story of the meme:

The leaked moment a day before Disney bought Fox and all the mutants went home with Marvel, I’m super excited and as Giphy’s senior video editor, I want to do something to celebrate that moment!

As a giant Marvel and Matrix Nerd, pairing these two films makes complete sense. It gives me an easy visual to work with quickly, and due to all the screens, let me highlight many moments in Marvel Movie history that I enjoyed.

That was the first thing that came to mind, and it probably took two hours, most of which was sourcing all the clips. I wanted to make sure that every franchise at the time was represented. If I do it now, I’ll have to extend the background to more screens!

Patterson continues production Marvel memes for GIPHY, including Collaborating with Bosslogic.

Perhaps this is a case of parallel thinking – an almighty AI controlling fate is an old-fashioned tactic – but the core idea of ​​both Patterson’s meme and She is heavy The reveal originated from an amusing exaggeration for Marvel ads as well as fans. “It’s funny to make these writers revere Kevin the way everyone at Marvel Studios reveres Kevin,” Gao noted in the epilogue. Please write down on paper. “This is how Kevin was talked about on set. I mean, I actually pulled a lot from real life to put in that part of the finale.”

While Feige has yet to appear in the MCU in flesh and blood, he has appeared in the X-Men comics, attend Krakoa’s first Hellfire gala in some June 2021. And if the oddly outlined face wasn’t enough to make it obvious, Feige made sure to wear his own signature supersuit to the event: a blazer, no tie, and a cap. In his only line, Feige can be seen asking Cyclops about his story. We never find out how he reacts, but that doesn’t really matter. After all, it won’t be a Cyclops show – it’s KEVIN’s.

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