Shop the best sustainable fashion brands

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Many fashion brands claim to be lasting, but there’s no real consensus on what it means to be truly sustainable in fashion. Some brands use recycled materials and others promote resale programs. But those practices alone are not enough to combat “greenwashing,” defined as appearing to the public as eco-friendly without transparent facts. Doing your own research is key. There are a number of sites that can assist you with this on shopping journeyincluding Good for youestablish a price-based brand rating based on the designer’s production method.

We’ve narrowed down the list to nine labels – Abacoxi, PH5, Bassike, Loti, Hanifa, Collina Strada, Lisa Folawiyo, Hope for the flowers by Tracy Reese, and Marrakshi – is exploring ways to further improve sustainability efforts by 2022.

Most of these brands are led by founders and creative directors, who are creating small batches of clothing to order to avoid overproduction and waste. These brands maintain work environments that reflect their priorities (think solar-powered buildings and materials and non-outsourced machinery).

The designers here come from different backgrounds and walks of life, but they all share a common mission to work to improve industry standards. Some brands, like PH5, even send out annual sustainability reports so shoppers can track their progress live.

Looking ahead, take a look at sustainability information exclusively shared with POPSUGAR on what to expect from these labels, and purchase a highlight from each label now.

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