Tech
Shopify President Harley Finkelstein says the company’s Audiences tool, which aggregates data for uploading to Meta and Google’s advertising platforms, is a major focus going forward (Tim Bradshaw/Financial Times)
Tim Bradshaw / Financial Times:
Shopify President Harley Finkelstein says the company’s Audiences tool, which aggregates data for uploading to Meta and Google’s advertising platforms, is a major focus going forward.— Canadian e-commerce consortium introduces new tool that allows retailers to aggregate customer data and better target ads
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