Singapore consumers move towards bigger and better TVs

SINGAPORE – Recently, businessman Eric Hook received a huge gift from his wife on the occasion of his birthday – an 85-inch Sony TV.

Mr Hook, in his 50s, said: “My wife knows I love watching Marvel and Star Wars works on the big screen. “It fits our wall perfectly and allows us to have a cinematic experience together.”

Like Mr Hook, more and more people in Singapore are moving towards these larger televisions, even if 65-inch models are still the most popular size, said Ms. Candy Cao, chief marketing officer of the electronics giant Gain City said.

“Advances in technology have made larger TV sizes more affordable and more popular around the world. Many people are choosing screens larger than 65 inches to enhance their viewing experience, especially when watching movies, sports and gaming,” she added.

By 2022, a report by market research firm TrendForce estimates that larger televisions, defined as those over 60 inches in size, will account for around 20% of the global television market share.

Currently, Gain City’s biggest TV products are 97-inch and 98-inch models from South Korean consumer electronics companies LG and Samsung, respectively.

The LG 97-inch TV ($34,999) is part of the Oled evo Gallery product line and will be launched in early 2023, said Chang Ha Lee, product manager for home entertainment at LG Electronics Singapore.

He added: “Over the past few years, TV manufacturers have produced larger and more immersive screens to meet consumer demand for a more cinematic viewing experience and the LG 97-inch Oled evo Gallery. Edition aims to provide this experience.

OLED TVs use millions of luminous pixels to produce perfect blacks and bright whites, resulting in perfect picture quality.

Samsung, in addition to the 98-inch model ($19,949) — part of its line of Neo QLED smart TVs that use thousands of tiny LED beads in a backlight panel — recently added a new 77-inch model to its Oled line-up of televisions. .

The brand also offers a 110-inch Micro LED TV, available at the Harvey Norman department store for $252,336.

While these sizes and prices may seem a bit oversized, a consumer survey conducted by Samsung in early 2023 found that people underestimate how big they can afford to spend on a smartphone. TV for your home.

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