Tech
SiriusXM deploys AudioID to track its audience across the Pandora and Stitcher apps as well as its satellite radio service, which offers first-party ad targeting (Sarah Perez / TechCrunch)
Sarah Perez / TechCrunch:
SiriusXM implements AudioID to track its audience across Pandora and Stitcher apps as well as its satellite radio service, providing first-party ad targeting– The use of tracking cookies is shutting down and Apple’s anti-tracking privacy update has impacted mobile app ad revenue.
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