Comcast-owned European pay TV large Sky has unveiled a broadband-powered TV set, dubbed “Sky Glass,” that doesn’t require a satellite tv for pc dish to entry its full suite of companies, together with new options. The product will launch within the U.Okay. later this month, adopted by different markets subsequent yr.
Sky, led by CEO Dana Robust, had pre-announced that it might on Thursday unveil “one thing magical.”
Throughout her remarks in the course of the occasion, Robust mentioned “we spend extra time trying to find content material than having fun with it” nowadays given shoppers have varied apps and units. “We actually want issues to be easy,” she mentioned, arguing that Sky Glass would “remodel the position of TV within the dwelling” as it’s obtainable with “no dish, no field, no fuzz,” however Sky and other people’s favourite apps inside. Which means clients simply must plug the TV in and join it to WiFi.
A playlist characteristic permits individuals to gather their favourite content material from throughout Sky, Netflix, Disney+, Amazon and the like. It consists of voice management and movement expertise, which means the TV will activate if you go in entrance of it.
With the associated fee for Sky Glass machine, relying on its dimension, beginning at £649 ($881.88), or £13 ($17.65) per thirty days, Robust mentioned the product was “very reasonably priced.” Including the Sky Final TV Bundle, which incorporates Sky’s channels and networks lined by its carriage offers, on high will value £26 a month ($35.32). Which means the most affordable machine and content material package deal prices £39 a month ($52.97).
Sky Glass, made in collaboration with Samsung’s QLED unit, will grow to be obtainable within the U.Okay. on Oct 18, with different markets set to observe in 2022.
The transfer will enable Sky to go after properties that don’t need or can’t have a dish on their constructing. When the corporate revealed its premium Sky Q field in 2017, it mentioned providing to stream its full suite of programming through a broadband connection may add round 2 million properties to its U.Okay. market alternative.
In August, the agency launched the brand new Sky Q IP Field in Germany, permitting broadband customers to entry a variety of terrestrial channels, on-demand boxsets and streaming apps.
Within the U.Okay., Sky’s Now TV streaming service has already been providing varied varieties of passes for various content material, resembling leisure and sports activities programming. Nevertheless it doesn’t present the total suite of Sky companies.
Robust mentioned that the Sky Glass launch “may solely actually be made attainable since we grew to become a part of the Comcast household.” Certainly, Comcast chairman and CEO Brian Roberts was on the town for the occasion and shared his ideas on Sky Glass in the course of the occasion.
“The large concept was to reimagine tv Sky’s position in the lounge,” the Comcast boss mentioned. After a demo, he knew that “we had one thing particular, he added. Calling the TV the most important display within the dwelling and “the middle of household leisure,” Roberts mentioned shopper conduct has modified a lot in recent times and predicted it might evolve additional, with Sky Glass probably a “transformative” innovation. He concluded that TV set utilization may embody extra music, video gaming, video conferencing, schooling and extra sooner or later. “Simply 10 years in the past, we’d by no means have imagined what we’d all be doing with our tv and on the web right now,” Roberts mentioned. “10 years from now, I believe it’s going to be unrecognizable.”
Alex Ritman in London contributed to this report.