Snapchat is adding a new privacy setting that will allow users in California to better protect their sensitive personal information. The company has confirmed that it is implementing a feature designed to comply with the California Privacy Act (CPRA), effective January 1, 2023, and applies to personal data collected on or after January 1, 2022.
While the CCPA has given residents the right to access and delete personal information held by businesses and refuses to sell it, the new law introduces put more requirements for businesses around their data collection and data retention activities. It also introduced new notification requirements and clarified that users have the right to opt out of both the sharing and sale of their personal information, and added a new category of “sensitive data”.
The law created the California Privacy Shield to enforce the state’s privacy laws, as well as investigate violations and assess penalties if warranted.
Meanwhile, consumers in California will have the right not only to know who is collecting their information, but to be able to access, correct, delete, and transfer the information, and to stop selling and sharing it without not be penalized for breaking the law. result. As part of this, they will also have the ability to access their preferences through “easily accessible” self-service tools.
Snapchat’s implementation seems to address the latter with a simple toggle in the Privacy Controls section of the app’s Settings screen. Here, users will be presented with a new option at the bottom of the list that says “California Privacy Choices.”
One tap on this screen (detected by a competitive intelligence provider alert — see image below) shows a new option to “Limit the use of sensitive personal information”. The page explains that activating the setting will require Snapchat to restrict its use of users’ personal information, including things like precise geolocation.
However, this setting appears in the Snapchat app for all users in the US — even those who don’t live in California.
Snapchat has confirmed the new privacy feature is being rolled out in compliance with CPRA, but noted that the feature only works for users in California.
This addition is exciting because it shows how a popular mobile app has chosen to comply with the new law. And unlike on Facebook — where settings are buried, hard to find, and constantly being moved — Snapchat’s new privacy feature is relatively easy to find. All app settings are available from one home screen, organized into sections. So the new CPRA compliant setting is not something users have to look around for.