Snapchat Reaches Over 600 Million Global Monthly Users, AR Experiences Announced at Snap Partner Summit

Snapchat now reaches more than 600 million monthly users and has more than 332 million daily active users around the world, Snap announced at Snap’s annual Partner Summit on Thursday. The camera app is also said to have over half a million partners, creators and developers helping to build new solutions on top of the platform. In addition to the details, Snap announced new features and experiences that will drive Snapchat’s growth in the marketplace. The company also introduced tools including Director Mode to help enhance the experience for content creators on the app.

At the virtual summit, Snap revealed that Snapchat users – aka Snapchatters – have shared content from its partner apps like songs from Spotify and tweet from Twitter more than six billion times in the past year. The Santa Monica, California-based company also highlights that over a billion Bitmoji avatars have been created by users globally. In addition, it turns out that its developers around the world have built more than 2.5 million AR lenses that have been viewed more than 5,000 billion times.

“We now reach more than 75 percent of 13-35 year olds in more than 20 countries. And our global community continues to grow, with three consecutive years of driving momentum,” the Snap CEO said. daily active users growth year over year” Evan Spiegel at the event.

Snap claims that since January of last year, more than 250 million Snapchatters have interacted with AR Shopping Lenses on the platform. AR Shopping Lenses were first launched on Snapchat in 2018. The company is aiming to expand the use of AR Shopping Lenses on its platform by bringing technologies including Snap 3D Asset Manager . This will allow brands to request, manage and optimize 3D models for their products in the catalog without requiring them to choose a third-party source.

Snapchat is also getting a new Shopping Lens to let users try on virtual outfits, using Snap’s in-house AR Image Processing technology.

Earlier this year, Snapchat released the category-enabled AR Shopping Lens to pave the way for new experiences.

In addition to the new lenses, Snapchat is having a feature called Dress Up that will act as a standalone destination to let you see all the AR fashion and tryouts from fashion creators, retailers, and brands. Page. It will be available in Lens Explorer. Snap will also soon take it out of the Camera in the One-Tap AR Bar.

Snap has announced that it is introducing a new Camera Kit for AR Shopping to enable businesses to use its proprietary AR tryout technology in their apps and websites. The company says the new Toolkit will work on Android and iOS devices, and will also work on websites soon.

Puma is Snap’s first global brand partner to use the Camera Kit for AR Shopping technology to let its customers try on digital sneakers with their phones.

Snapchat is allowing brands to implement AR-based technology for virtual experiences
Image credit: Snap

Companies include Amazon did try to go to space allows consumers to get clothes that fit by 3D scanning their bodies. Similarly, many startups working on that for a while. However, the accuracy of gauging fabric sizes accurately all the time, with all types of body shapes and sizes, is still far from attainable on a large scale.

At the summit, Snap revealed a multi-year partnership with American entertainment company Live Nation. The company says it will bring rich AR experiences to connect artists and fans on the Snapchat app.

Along with the new AR experience, Snap is revamping Lens Studio with a feature called Ray Tracing. It is supposed to help make AR elements look more realistic on the app. The company also announced Lens Cloud, a collection of backend services to help developers build new AR experiences on top of the platform. It will provide storage, location, and multi-user services to enhance the interactive experience.

Snap already has a Camera Kit that it offers to brands including SAMSUNG, Disneyand Microsoft in the past. The company says Samsung customers have played with AR Lenses developed using Camera Kit more than a billion times. The company is also bringing in AR . Lenses

Alongside the camera improvements, Snap at the conference announced the launch of a feature called Minis Private Components System. It will allow developers to add social experiences to Minis – mini-games and gadgets built with HTML5. This feature will allow developers to add elements including ratings, reviews and recommendations to their Minis on the platform.

Snap announced the Minis Private Component System for developers to add social elements to their Minis
Image credit: Snap

Snap introduced Minis in 2020 to allow developers to build minigames and gadget experiences within Snapchat. The company claims that to date, more than 20 Minis have been built from developers and partners, including HBO MaxMark, Spaceand Ticket manageramong others.

For creators, Snap at the conference announced Director Mode editing tools that will help users polish their content. It will allow creators to use the new Dual Camera capability to capture content from both the front and rear cameras of their device simultaneously to provide a 360-degree view of their content. There will also be a Green Screen mode to help creators work on experiences like chroma keystrokes and back conversions. Furthermore, Snapchat will also have a Quick Edit feature as part of the Director Mode tool to allow creators to take and edit multiple photos.

Director mode will initially roll out to iOSFollowed by Android later this year. Users will be able to access it from the Director Mode icon on the camera toolbar or by tapping Create in Spotlight.

Snap also shares the growth of creators building content for Spark feature – which one basically works like TikTok and allows users to watch 60-second short video content individually. The company says more than 25 Spotlight creators have delivered the above programs Detect, followed by more than 155 million Snapchatters in the second half of last year. It also notes that creators like Mia Finney were able to reach an audience of more than 40 million Snapchat users on Spotlight in three months, generating six-figure earnings from the app last year. However, this growth story doesn’t apply to all creators on the platform as many are still struggling to get famous.