Snapchat parent company Snap has extended its partnership with ShareChat’s Moj to integrate its AR Camera Kit in the MX TakaTak short video app. As a result of the new move, the MX TakaTak app will now provide the ability to access a new camera experience powered by Snapchat’s augmented reality (AR) technology. The integration will also help ShareChat increase user retention and duration of its app over time. Short video apps including MX TakaTak were able to grow in India without TikTok.
Starting this month, content creators will be able to take advantage of the partnership on MX TakaTak app to use AR What are the similar lenses? Snapchat offer to its users. This will help enhance their short videos with AR-based effects.
Anubhav Nayyar, Director of Platform Partnerships (APAC) at Snapin a prepared statement for Gadgets 360.
Nayyar added that the partnership will help MX TakaTak better interact with both content creators and users on the platform.
ShareChat’s product manager Amit Zunjarwad said that the previous integration helped bring about a “high level of adoption” among users. However, the executive did not provide any specific details about the adoption.
“We are sure that this integration on TakaTak will also help creators bring their incredible ideas to life through creative lenses,” said Zunjarwad.
ShareChat in February announced the merger between MX TakaTak and Moj to expand its presence in the world of short video applications. The company at the time claimed that the combined platform would bring in 100 million creators, 300 million monthly active users, and nearly 250 billion monthly video views.
At the time of the merger announcement, ShareChat mentioned the addition of a Snap filter to MX TakaTak. The company has also said that the app will continue to function as a separate platform.
Similar to the MX TakaTak, Snap has made available its Camera Kit to deliver AR experiences on several SAMSUNG phones. The main aim of the US company behind such developments seems to be to expand its camera experience beyond the Snapchat app and get more input from different platforms to enhance the AR technology. theirs over time.
Interestingly, Snap also has Spark as a feature on its app to provide short video content to Snapchat users in an original way. However, the type of audience on MX TakaTak differs to some extent from Snapchat’s user base.