Social Media Firms Must Do More to Stop Advertising ‘Dodgy Financial Promotions’: UK Watchdog

Social media companies should do extra to cease promoting “dodgy monetary promotions” that gasoline a surge in fraud or face motion, Britain’s Monetary Conduct Authority mentioned on Tuesday.

“We’re placing them on discover that we count on them to be concerned on this technique of defending the neighborhood,” the FCA’s head of enforcement Mark Steward instructed the watchdog’s annual assembly.

He gave no particular examples of what he described because the adverts “feeding social media with dodgy monetary promotions”, however monetary fraud has rocketed, particularly throughout the coronavirus pandemic, as extra shoppers store on-line and take a look at digital banking and investing.

Google has prohibited funding commercials that aren’t FCA-authorised – together with for gold and cryptocurrencies – since September 6 this yr.

Steward mentioned the FCA was happy by the Google motion.

“We are able to see it having an impression already in curbing the rise in suspicious monetary promotions on Google searches,” he mentioned.

“We’re speaking to all social media companies about this and it is necessary that each one of them change their processes and procedures in any other case we should take motion,” Steward added.

The tech companies have mentioned they’re investing in fraud prevention and collaborating with the federal government and regulators.

© Thomson Reuters 2021

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