Tech

Some subscription app developers suspect Apple is buying Google ads that drive users to their apps in the App Store, defending the cut by reducing web subscriptions (John Koetsier/Forbes)




John Koetsier / Forbes:

Some subscription app developers suspect Apple is buying Google ads that drive users to their apps in the App Store, to defend the cut by reducing web subscriptions– Apple is secretly buying Google ads for high-value apps to rake in millions of dollars in subscription revenue, multiple app publishers have told me.





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