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Sony and Honda unveil Afeela, their joint EV brand, at CES • TechCrunch

Almost a year after Sony and Honda joint plan to jointly produce and sell electric vehiclesThe two companies unveiled a prototype under the brand name Afeela.

The four-door sedan was driven on stage at CES Wednesday as Kenichiro Yoshida, Sony’s CEO, spoke about the company’s mobility philosophy, which prioritizes building vehicles with self-driving capabilities and is transformed into “moving entertainment space[s].”

Yoshida said the first Afeelas pre-orders are scheduled for the first half of 2025, with sales to begin that same year. The first shipments will be delivered to customers in North America in the spring of 2026.

Sony and Honda have previously said the new EV will be produced initially at Honda’s North American plant and will be capable of Level 3 autonomous driving under limited conditions. Level 3 autonomy means the car can drive in situations like traffic jams, but the driver has to take over when the system calls for it.

Sony revealed new details about the vehicle’s design today, including integrating external vehicles along the front of the vehicle allowing it to interact with other road users and share necessary information.

“We intend to explore how media can create fun and engaging mobile interactions,” said Yoshida.

Yoshida said the prototype is also equipped with 45 cameras and sensors inside and outside the vehicle for safety and security. Sensors in the cabin will monitor the driver’s status to prevent accidents.

Yoshida said Afeela will also equip the best entertainment system for customers. The Sony-Honda joint venture will integrate Epics Games’ Unreal Engine, a 3D computer graphics game engine, into their vehicles to help visualize not only in-car entertainment but also communication and security whole.

“In summation arrive movie, Game, and Music, we visualization one New in the cabin experience use our specialize belong to user experience and the user interface technology,” said Yoshida.

Kim Libreri, chief technology officer at Epic Games, says the most natural way to visualize critical data in cars is through visually interactive real-life photo enhancement, which is what Unreal Engine does best.

“In the future, cars will become the next generation destination for social connectivity. Not only for the occupants, but also for their network of friends and colleagues. It will become a continuum in our digital lives,” Libreri said on stage at CES.

To handle all the calculations required for autonomous driving and the capabilities of advanced driver assistance systems, car telematics and what we expect is a tricked-out infotainment system , Afeela cars will be built on Qualcomm’s system-on-chip technology, including Snapdragon digital chassis.



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