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Southeast Asia farm-to-table startup Secai Marche raises Series A • TechCrunch

Secai Marchea farm-to-table fulfillment platform serving farmers in Japan and Southeast Asia, announced today that it has raised 210 million Japanese yen (about 1.6 million USD) in Series A funding round. The round involved venture capital firm The Agribusiness Investment and Consultant Co., Spiral Ventures Asia Fund I and Beyond Next Ventures.

This brings the startup’s total raised to date to $4.5 million. TechCrunch last covered Secai Marche when it seed fundraiser from Rakuten and Beyond Next in 2021.

Since seed funding, Secai Marche has built a warehouse fulfillment and management system for perishables and established a farm-to-end cold chain consisting of more than 300 farmers. Founder Ami Sugiyama told TechCrunch that by optimizing the supply chain and minimizing lead times, Secai Marche is able to keep a waste rate below 1%.

Sugiyama argues that the food delivery service industry in Southeast Asia is large, but fragmented and inefficient. Secai Marche helps smooth the steps in the F&B supply chain with its in-house software, such as inventory management and demand forecasting for perishable items. More than 4,000 items are available on the platform from farmers in Southeast Asia and Japan, including vegetables, fruits, eggs and seafood. They sell to more than 500 retailers and HORECA (hotels, restaurants and catering) customers.

Farm-to-table startups in Southeast Asia that have raised capital over the past few years include paradise farm, kamereo and FreshKet.

Secai Marche strives to differentiate itself from other agricultural wholesale platforms by providing an end-to-end fulfillment solution for all farmers, meaning it offers a wider range of products and greater transparency.

The funding will be used to develop Secai Marche’s demand forecasting system and optimize truck routes as the company expands its service areas.



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