Southend United to hold talks with sponsor over ‘Gilbert & Rose West Stand’ | UK News

Southend United have been the subject of ridicule after the renaming of one of their stands resulted in an unfortunate name check of infamous serial killer Rose West.

New sponsors Gilbert & Rose and real estate agents announced their names in the West Stand at Roots Hall.

Often, the naming rights to stadium stands are sold to companies and that is an important source of revenue, especially for clubs in the lower leagues.

But it seems that the National League side did not anticipate the problems that could arise when naming the stand “Gilbert & Rose West Stand”.

Screenshot from Southend United's ticketing website showing the new name of the West Stand.
Southend’s ticketing site displays new name

Rose West collaborated with her husband Fred West in the torture and murder of at least nine young women in the 1970s and 1980s, as well as the murder of her 8-year-old stepdaughter in 1971.

She is currently serving a life sentence for 10 murders after being arrested in 1994.

Rose West’s unfortunate name check caused a storm on social media.

Athletic’s Iain Macintosh tweeted: “Southend United sold the naming rights to their West Stand to local real estate agents Gilbert & Rose. I don’t think they thought of this…”

Southend, who begin their 2022-23 campaign at home against Boreham Wood on Saturday, is now set to discuss “another arrangement of words” with the sponsor.

“They are a great local real estate agent and we look forward to working with them on this partnership, including on a number of community projects,” a spokesperson told the PA news agency.

Sky News has approached Southend United for comment.

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