‘Squid Game’ Star Ho-yeon Jung is Louis Vuitton’s New Ambassador

hoyeon jung louis vuitton
Picture: Louis Vuitton

Rising star Ho-yeon Jung of the latest Netflix phenomenon, Squid Sport, is now Louis Vuitton’s International Ambassador for vogue, watches, and jewelry. 

Jung performs North Korean Kang Sae-byeok within the hit psychological thriller and has since develop into probably the most adopted Korean actor on Instagram, overtaking veteran actress Tune Hye-kyo and mannequin Lee Sung-kyung, with 15.8 million followers on the time of writing. Her profession initially began in vogue modelling for Louis Vuitton’s ready-to-wear marketing campaign in 2017 and likewise walked for its runway.

Jung additionally had an look on Korea’s Subsequent High Mannequin — the place she got here in as runner-up — and starred in shoots for Vogue Lady Korea, Nylon Korea, and ELLE Marriage ceremony. She has additionally featured as the quilt star for Vogue Japan, Vogue Korea, W Korea, and Harper’s Bazaar Korea.

Concerning the appointment, Nicolas Ghesquière mentioned: “I instantly fell in love with [Ho-yeon]’s nice expertise and improbable character, and I’m wanting ahead to beginning this new chapter of the journey we began at Louis Vuitton a couple of years in the past.”

kang saebyeok squid game
Picture: Netflix

The breakout star is carrying a gorgeous double-breasted coat and a pair of slingback pumps within the marketing campaign picture. Chatting with Soompi, she mentioned: “It’s an honour to mark my beginnings as an actress with Louis Vuitton after having labored with them as a mannequin. I’m wanting ahead to each second I’ll expertise with Louis Vuitton as their international ambassador.”

She might be becoming a member of an extended listing of Asian luxurious model ambassadors. Different Asian ambassadors embody Cartier’s Gong Li and Jackson Wang, Bvlgari’s Yang Yang, Fendi’s Xu Kai, and Tiffany and Co’s Jackson Yee.

For extra vogue reads, click on here.

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