SsangYong Australia wins sales record
SsangYong just managed what looks to be the best monthly result in Australia, delivering 400 cars in September, up 71% from the same period in 2021.
Year-to-date (YTD) the brand has sold 2,565 vehicles, up 17%, putting the brand on track with sales of 3400 to 3500 for the calendar year – another high mark.
It sold 2978 vehicles in 2021 and 2645 vehicles in 2005.
Its best performer is Musso double taxi with sales of 222 monthly and 1120 years to date, although it is Rexton The most developed large SUV.
The large SUV achieved sales of 136 in September, reaching 1015 at the beginning of the year. The Korando Midsize SUVs meanwhile hit 42 sales in September, and hit 430 at the beginning of the year.
The low-key Korean brand relaunched here as a full factory subsidiary at the end of 2018, having been imported by independent distributors in previous versions.
At the time of its founding, it was SsangYong’s first entirely in-house operation outside of the domestic market, demonstrating the importance Australia has placed on its planning.
It’s been a tough time for SsangYong globally, with the longtime cash-strapped organization fighting to keep itself afloat over the past few years after parent companies Mahindra and Mahindra decided to divest.
However, it secured its finances in August of this year, when one Group led by chemical and steel corporation KG Group was approved by the bankruptcy court of Korea to buy back the majority of shares.
The good news is that it could theoretically focus on product deployment. The new one Torres SUV is a hit at homewith a record bank of orders, and is being worked on to launch in Australia – although it won’t have until “late 2023” when its factory will complete tens of thousands of South Korean orders.
It will also bring a Korando-based electric vehicle called the Korando e-Motion to Australia as a means of assessment in 2023, it said. This will be a competitor to MG ZS EV and BYD Atto 3.
SsangYong’s family life has been difficult for many years, and it never seems to have long-term stable parents. Daewoo bought a controlling stake in the company in 1997, only to reduce it in 2000 when the company was going through its own dangerous financial woes.
It experienced a tumultuous couple of years under Chinese ownership, with SAIC Motor acquiring 51% in 2004 but leaving in 2009 and leaving it in receivership. Mahindra & Mahindra is the next parent company to adopt SsangYong, acquiring 70% in 2011.
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