Startups are building businesses from DevOps tools to existing sales platforms • TechCrunch

Growing market for sales tools has given rise to a curious small industry: DevOps startups that specifically target software used in sales and marketing functions.

(Here, “DevOps,” refers to tools that automate processes between software development teams and IT.) It’s become a burgeoning field, with vendors selling DevOps platforms to software, including Salesforce, with the aim of making it easier for sales technology to integrate into the company than existing workflows.

But wait, you might say: Doesn’t point-of-sale software promise to minimize the need for custom coding to complete sales-related tasks? Well, yes – up to a point.

Take Salesforce for example. Built to be a customer relationship management platform, it has evolved over time into an evolving platform – but without the many components needed to adapt it to an organization’s specific needs.

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