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Stellantis wants to equip cars with AI software to increase sales

MILAN – Carmaker Stellantis on Tuesday announced a strategy to embed AI-powered software in 34 million vehicles across its 14 brands, hoping a technology upgrade will help it deliver 20 years of annual revenue billion euros ($22.6 billion) by 2030.

CEO Carlos Tavares heralded the move as part of a strategy that will transform the car company into a “sustainable mobility technology company,” with business growth coming from features and services. associated with the internet. That includes using voice commands to trigger navigation, pay, and order products online.

The company is expanding its existing partnership with BMW car on partially autonomous driving, iPhone maker Foxconn on custom cockpits and Waymo to push their autonomous driving business into light Commercial vehicle delivery fleet.

Stellantis’ adoption of artificial intelligence and the expansion of software-powered vehicles is part of a broad transition in the auto industry, with the race towards all-electric and mixture propulsion, more autopilot features and increased connectivity in cars.

Ford and Synthetic engine Banks are also significantly increasing their revenue from similar online subscription service. But automakers face massive competition for monthly consumer spending from movie and music streaming services, news stores, Amazon Prime and others.

Stellantis, formed from the union of PSA Peugeot and FCA Fiat Chrysler, says the software will seamlessly integrate into customers’ lives, with live update capabilities, offering services that are upgraded over time.

New products will include the ability to subscribe to autonomous driving features, purchases based on usage Car’s insurrance or even boost the car’s power with a tweak to add horsepower.

According to the facility, Stellantis generates €400 million in revenue from software creation services installed on 12 million vehicles.

To achieve the goals, Stellantis will expand its team of software engineers from 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expansion groups will be retrained at home.

Stellantis also announced a new partnership with Foxconn to develop semiconductors that meet 80% of the company’s needs and simplify supply chains. The first microchips of this partnership are expected to be installed on vehicles by 2024.

That’s how Stellantis secures a future supply of computer chips in case of another global shortage, prompting nearly all automakers to temporarily close factories.

“This will also leverage our ability to innovate faster and build products and services at a rapid pace,” Tavares said in a statement.

The automaker also says it is working on a new electrical and software system that will feature four brand new systems. tram communication. The company plans to use the platforms to manufacture small, medium and large vehicles, along with bodywork for vans.

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