Target launches new Brightroom storage and home organization collection

January is here, friends, which means now that the fanfare of the holidays is behind us, it’s time to remodel our homes. Studies have shown that not only do hyper-organized spaces look great, organizations also do wonders for our collective happiness. There’s nothing more soothing than a tidy drawer or a spotless under-sink cabinet, right? It’s correct. Luckily for us, Target is here to assist us in this quest. The major retailer has launched a new in-house brand, Bright roomand it’s all about memory and family organization. Trust us, it’s really good and really affordable.

There’s everything from storage bins and trays to drawers, shelving units and a range of seriously luxurious baskets – all boasting the affordable prices Target is known for – Bright room is giving us a whole new reason to come to Target. “We know the new year brings the opportunity for new beginnings, including the eagerness to organize our homes for the coming year,” said Target Senior Vice President of Merchandising, Samara Tuchband with CNN Underscored. “Brightroom is all about making it easy for guests to organize their home with hundreds of good and functional designs – all at incredible value.”

Treat all areas of the home that need the most organization love (we’re looking for you, bathroom, wardrobe, kitchen and laundry room!), Brightroom’s selection includes more than 450 products, most of which are under $25 (prices start at just $1).

Check out some of our favorites Bright room the sections below, all of which will help you tap into your inner organizational expert. Whether you’re looking for a way to organize those sweaters in your closet that keep falling on your head or to finally get all your makeup in one sleek place, these must-haves will help you hit the ground running. get it in an instant.

Just thinking about the manageable chaos in these drawer storage trays makes us relax. For their price, you can organize all the cluttered drawers in your home for under $10. Whether you’re systematizing office essentials (clips, staplers, sticky notes and more) or doodles in the kitchen (tea bags, wine openers, and cheese knives) cool), know that the end result will be well worth it.

For the bulky items in your pantry that are worthy of display, we recommend this pretty wire basket that will add a chic touch to the space. We love the contrasting wooden handles and you can also use it in the bathroom or any space in your home that wants to be organized.

A space-saving organizer? Yes, please! Brightroom’s perforated metal door organizer is just that, instantly adding extra storage space to your closet – not to mention the handy towel bar on the outside.

If your pantry is flooded with bags of chips and boxes of cereal, you’re not alone. Change all that with this smart food storage system that includes BPA-free plastic and a sealed white lid that will keep your food – from rice to pasta to flour – fresh. We love that the containers, which come in four sizes, are also stackable and dishwasher safe. Want to upload? Test father- and five-piece set here.

There’s nothing worse – or more stressful – than opening a cupboard door and wondering if a pile of pot and pan lids will fall off. Dispel those thoughts with this handy chest of drawers that can hold five lids, creating the most Zen cabinet space ever.

This is only in: Trash is now luxury! Available in white, silver, and gold (yes, gold!), this 45-liter bin features a front foot pedal for hands-free use and a removable bucket liner for easy emptying.

If you really want to make a messy room come to life, then this 6-meter-tall wire stand will get the job done. Great for the garage, laundry room, pantry and more, the unit will add a huge amount of storage capacity wherever it lands. More info: It comes in both gloss black and chrome.

Let us count the ways we love this beautiful basket. Traditional in the shape of a milk carton, the basket’s style comes in the form of woven water hyacinth leaves in a natural color and will look stunning whether you’re placing them on a bookshelf, under the bathroom vanity, or just rolling on their own. in your living space. This crate comes in small and large sizes, and can be coordinated with rectangular version comes in two sizes too.

Brightroom Round Black Cord with Natural Wood Flooring Basket ($36;

Has there ever been a better blanket-throwing catchall? We think not. Spacious and see-through, the basket will coordinate with pretty much any aesthetic, with a black metal finish and a chic contrasting wooden handle.

Wooden crate, but let’s make it fashionable! The sturdiest of containers, this crate comes in black and natural colors and will add a minimalist style to any space – while storing everything from toiletries to pet essentials avoid prying eyes.

One can never have enough luxury storage solutions, and this coiled wire basket is just that – great at tidying up space while also adding some textural style. Available in cream, gray and black (with super chic contrasting leather handles), the basket also comes in four additional shapes and sizes.

Storage cases that blend seamlessly with your space is always an advantage, which is why we love this wire basket, it’s perfect for towels, sheets and more so more. Available in two colors white and black, the basket also has one square version taller.

A portable storage space, this metal utility cart is something you’ll want in every room. Perfect for organizing toys in the playroom, organizing bathroom essentials, or tidying up all your office supplies, the stroller features three mesh shelves (yay for ventilation!) and comes in six colors .

This clear plastic organizer will remove clutter from your bathroom. The perfect landing spot for everything from cotton balls and makeup brushes to nail polish, face masks and more, the organizer is also a winner as it’s pretty enough to secure a spot on their counter. friend.

Clean up your bathroom countertops and cupboards with a two-shelf system that’s sturdy enough to hold boxes, bottles, and more. Available in brushed nickel and black, the organizer also features a top handle for easy portability.

If you’re the proud owner of an accessory inventory, the best storage solution out there is a hanging organizer and this one is very appealing. For just $10, you can stock up on glasses, jewelry, belts, and more in this space-saving hero.

Anyone who has ever experienced a tower of sweaters or purses falling over their heads from an overhead shelf knows that these dividers are genius. Perfect for holding clothes and accessories tightly while keeping them upright, the dividers are adjustable in width to accommodate any shelf, and each compartment has a hook to hold a purse.

Transform your bedroom drawers into shape with this smart, modular organizer that can hold small accessories and bulky clothes alike. Bonus: When not in use, the organizers can collapse.

When your bedroom feels like it’s bursting with seams, it’s time to look down…from the top! Store spilled clothes and accessories (or bedding, board games, or anything else you need to store) under your bed in this elegant gray canvas bin, easy to access but also completely hidden. vision.

Full of clean lines and simple design, this gem not only folds flat when not in use, but also has a removable liner that’s machine washable. Available in one and three size classifications, the laundry tray’s open format also makes it easy to toss dirty laundry in.


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