It’s no secret that over the past few years, TikTok has emerged as a leading social media app for discovering trends and finding interesting content. It has become a powerful force in the fashion and beauty industry, constantly testing new products with millions of followers. With the algorithm giving everyone—not just those with large followings—a space on your For You page to share product recommendations, it changed the way people shop.
The app has great traction among consumers, and the many gems of the product have made it viral this year. Some of our favorites here at Who What Wear, and eventually they quickly became popular, and some were even new and appealing to us editors. Hundreds of products have gone viral on TikTok’s algorithm by 2022, but below, I’ve compiled 30 that are worth the hype.