The 12 Best Mascaras at Target, According to Makeup Artists

Anyone who knows me knows that I’m an advocate for mascara pharmacy. Quite a few of these budget-friendly (and never-before-seen) recipes have even earned a coveted spot on my list of the top 10 mascaras of all time. Yes, they are great, and no, you don’t have to pay a lot of money to get good mascara.

For years—even before I became a beauty editor—I shopped at a particular retail store for all of my products. mascara demand. Would you believe me if I told you the absolute best recipes can be found at Target? Well, start believing, my friend. I have found so many great mascaras out there over the years that there are simply not enough to say about it. Okay, maybe a few on this list happen to be Famous TikTok, but I still think most of these deserve more love. I’m not the only one who thinks so. I also asked two famous makeup artists to give me the scoop on what mascara they would choose if they did a Target run. Keep scrolling — there are several recipes that they agree are the best the retailer has to offer.

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