I am inherently an inquisitive person, but when it comes to beauty, my critical curiosity reaches a colossal, brazen level. I follow makeup artist, fellow beauty editorsand digital content creators see it as a sport and I’ve always wanted, no, to do that, need to see what everyone else in the beauty space is loving, using, and currently stocking up on.
It’s pretty much written in my job description to know (and stay ahead of) what’s trending in the US in terms of beauty—be it trends, products, or brands—but my understanding about all of the above where does the slide begin the other side of the pond is relevant. So last week while perusing my social networks and following some of my favorite UK beauties, I had a brilliant idea beyond imagination: why not ask a Some of the industry’s coolest names on trends and what they love on the UK Front? With exposure to different types of trends and some products and brands While we may be less familiar here in the states, it felt like the perfect opportunity to get some fresh inspiration in the beauty field — something I always crave at the start of the new year. Keep scrolling to follow some of my favorite UK-based beauticians and shop the very best that are at the top of their sights right now.