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Every year, from September 15 to October 15, the country comes together to celebrate Latin and Hispanic Heritage Month, honoring important figures and achievements who have influenced the culture. In addition to welcoming the creative contributions of Latinx idols like Rita Moreno, Diego Luna, Eva Mendes and Ana De Armas, we are also shining a spotlight on emerging fashion and beauty brands that are going viral. large in the community.
This month, J Balvin launched Oye, a bilingual wellness app designed for the Latinx community, and retailers including Nordstrom, Target and Saks Fifth Avenue are among the well-known brands and emerging online and in stores.
Here, we’ve rounded up some of your favorite Latinx and Hispanic brands by Hollywood stars and insiders. From colorful basic brand Parade (recently worn by cover star Sydney Sweeney) and hair care brand Ceremonia, to sustainable fashion label Thrifts + Threads (seen on Janelle Monae, Hailey Bieber and others). others) and Latina-founded exotic brand JZD (sports Jessica Alba, Eva Longoria and Camila Mendes), join us in celebrating and supporting these businesses today and every day.
Cami Téllez is the daughter of Colombian immigrants and the founder of Parade – a highly viral intimacy brand known for its seamless, pop-colored apparel for all genders and sizes. The company, which raised $8 million in funding in its first year, has also attracted fans Happiness‘S Chloe Cherry and Sydney Sweeney, who have modeled for the recent Parade campaigns.
Set of 2 parade items
JZD is an exotic lifestyle brand owned by Latina worn by Latinx stars including Jessica Alba, Eva Longoria and Camila Mendes. Founded by Mexican-American husband and wife Jen and Vero Zeano, the brand recently debuted at Target.
JZD Corazon Latino T-shirt
Swedish Latina Babba Rivera launched Ceremonia in 2020 to provide a New Age perspective on hair care for all. Award-winning products include Guava Leave-In Conditioner (a deep moisturizer) and Pequi Curl Activator (an anti-frizz curler), and labels can be found at Sephora, Net-A-Porter, and Sephora. retailers.
Ceremoniac Guava Hair Conditioner
4. Savings + Themes
Worn by Hailey Bieber, Halsey, Keke Palmer and Janelle Monae, Thrifts + Threads was founded by Gabriela Prendes, who works with women from underdeveloped communities to create an ethical, fair-trade fashion label. ethical and sustainable. The brand’s distressed Alaia tops and bottoms have become a star-studded summer staple.
Save + Alaia Pants Theme and top
Equihua is a “forward-thinking Latinx luxury brand born of folklore and refined art,” as founder Brenda Equihua describes it. Worn by a host of artists including Bad Bunny, J Balvin and Lil Nas X, the Equihua is definitely the go-to pick for all the fun kids in the entertainment arena.
Equiha prays for them Funchie
Founded by Sandra Velasquez, Nopalera is a botanical bath and body brand inspired by the beauty and wealth of Mexico. The brand was inspired by the nopal cactus, an ancient symbol of Mexican culture and one of the most sustainable and versatile plants in the world. Hero products include Noche Clara Cactus Soap and Citrus Bath Sets; brands can also be purchased at Nordstrom.
Nopalera Noche Clara Cactus Soap
Designed by the proud Dominicana Carolyn Compres-Diaz, Olette is committed to sustainability by producing elegant dresses, skirts and tops featuring organic cotton, organic linens and recycled materials were purchased from local suppliers in the Dominican Republic.
Olette Paquita Violeta
7. Brand Nue
Dissatisfied with the old-fashioned duct tape bra styling, beauty and fashion editor Stephanie Montes created Nue to address the lack of duct tape options for a variety of skin tones and bust sizes. The company offers four colors, and their handy outfit calculator provides step-by-step instructions for going colorless for a variety of shade styles.
Nue’s Average Boob Band
8. Bella Doña
Co-founded by best friends LaLa Romero and Natalia Durazo, Bella Doña celebrates Los Angeles culture, Chicano, sisterhood and nostalgia through best-selling clothing, jewelry, and homewares. With nearly half a million followers on Instagram and collections available at Nordstrom and Nike stores, it’s clear the brand is making the entire culture proud.
Bella Doña West Coast Anklet
Rea Ann Silva – a famous Hollywood makeup artist with Mexican, Portuguese, Spanish and Irish ancestry – founded Beautyblender (available at Nordstrom, Sephora, Ulta and many other retailers) in 2003. The brand is named after its hero product: an egg-shaped, contourless makeup sponge for flawless makeup. Today, the wonder tool is an essential tool for celebrity makeup artists as well as beauty enthusiasts. Stars spotted on Beautyblender include Kris and Kylie Jenner, Katy Perry and Cynthia Erivo.
Founded by Guatemalan designer and footwear industry veteran Jacqueline Velasquez, MCLC is a unisex footwear brand born out of the pandemic. Unique shapes and colors are hallmarks of the brand, inspiring fans to create an entire photo session inspired by its statement shoes. We love our sneakers, but it’s fun to change it up sometimes. Labels are also sold online at Wolf & Badger.
11. Viva La Bonita
Founded in 2018 by Mexican-American designer Rachel Gomez, Viva La Bonita is a Latinx streetwear brand designed for fearless women. Fans include Latin Grammy Award-winning artist, Chiquis.
Viva La Bonita Pink Journal
12. Shopping Latinx
Brittany Chavez founded Shop Latinx in 2016 with the goal of creating an intentional shopping experience that focuses on talented Latinx creators and makers. In addition to hosting dozens of brands, the platform is also home to Shop Latinx’s internal branding.
13. Hija De Tu Madre
Founded by Mexican-American Patty Delgado, Hija De Tu Madre celebrates the beautiful mess that is Latina and Latinx. Each piece of art and clothing is inspired by the founder’s cultural crossroads. Standout pieces include the “Stop Gentrifying My Culture” t-shirt and the “Make Jefa Moves” mug, favored by Eva Longoria.
Hija De Tu Madre Make Jefa move the enamel cup
Co-founded by Colombiana Camila Romero and Marina Mendes, Deadblud is a sustainable fashion brand known for its adventurous designs suited to the Burning Man crowd. Fun Fact: Romero was a contestant on HBO Max’s streetwear fashion competition series Hype.
Deadblud Tiger Hendrix Suit