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The Cadillac Celestiq may be the luxury glory and uncompromising technology we’ve been waiting for

There was a time when Cadillac failed to understand its competitive environment, especially as it repeatedly and openly targeted the big German luxury trio and major metropolitan areas. At one point, the American luxury brand didn’t make adaptive headlights an option on the CTS because of the $40 increase in production costs. Even assuming a $200 customer price tag, this shortcoming left owners in those major cities unable to keep up with BMW Joneses, and all for less than dinner prices at the kind of restaurant that Cadillac wants owners like that to be seen. It is possible that such a short circuit will not occur with the Celestiq EV. a piece at American Society of Engineers (SAE) reports on a four-year curriculum that lead engineer Tony Roma and program engineer Jeremy Loveday completed so they could understand the car’s “customer”. Roma said SAE One of the results was, “We’ve built a mantra – ‘Never say no to a customer’ – about the way we build the car and the material choices. We just want to give it to them. know the price and the time.”

Part of the research process involved comparing common benchmarks, such as buying a Rolls-Royce Ghost and a Bentley Flying Spur. Roma then spoke with European ultra-luxury suppliers to “learn how they and their customers operate”. Contacts at Ford helped Roma’s team introduce Multimatic, the Canadian company that built the entire operation of the latest Ford GT. And Roma has spent enough time with the ideal customer base to know: “They don’t understand the word ‘no’ like most of us. And the word ‘I can’t afford’ doesn’t enter their dictionary. surname.”

Building on that knowledge, the Celestiq team learned “how to create ‘GM machine’ work for us” — balancing the technical capabilities and cost-effectiveness of one of the world’s largest volume manufacturers with a production quota of two vehicles per day. GM’s can’t understand that icy speed.San Antonio Vans The factory produced more than 36,000 Escalades by 2022, and these are for the US market only. The Bowling Green plant in Kentucky produces nearly 200 Corvettes per day. How many times have we read and watched GM’s obsession with cost and mass dilute Cadillac luxury in obvious ways? Roma says protecting Celestiq from such intrusions involves “a lot of day-to-day hand-to-hand combat,” but the automaker’s leadership has always been supportive and doing all the right things.

As one would expect of a halo car that can double the top base price of anything GM has to offer, the Celestiq is full of manufacturing techniques new to GM and heaps of ants. The formula will improve other vehicle programs: Six super-gravity platforms for the platform; a modular four-zone HVAC system capable of being reworked for use in products such as GMC Hummer EV and Chevy Silverado EV; a piece of 3D printed aluminum dashboard around the steering wheel; 3D printed electroplated stainless steel seat belt D-ring. Speaking of this, Roma says that everything that looks like metal is metal, not plastic, because, “We want to get rid of those excuses.”

He also said, “We’re definitely going to drive our competitors crazy with what we’re going to allow people to easily customize.” We’re going to have to look at that, looking at super luxury brands that will build customers whatever they want without going against the brand’s values ​​and without breaking the law. about “this time” it will show the world what it can do. Maybe this moment really is now. Go SAE for the whole, it’s worth reading.

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