The coolest perfumes to wear in 2023

In case you are new here, we Who What Wear The beauty editor loves perfumes. With each new fragrance launch, we always meet on Slack to discuss the coolest new launches and classics we can never let go of.

When it comes perfume, I feel like I always come back to some of my tried-and-true favorites. What can I say? At this point, I know exactly which perfume will bring me countless compliments each time I wear it.

In 2023, however, I’m trying to branch out as much as possible with my fragrance choices. A lot of perfumes are extremely interesting and unique, and it’s time for me to put them at the center. My decision was to wear a different perfume every day for the first week of 2023 to test out some of the wackiest smells — check out the seven I’m going to try below, along with some subdued analogs. lighter of each brand.

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