For a few years now, it feels as if Birkenstock Boston and Adidas Samba are all skyrocketing, seemingly becoming more popular with the seasons. At first, it was one of those things that just feel right, even if you can’t figure out why or how. Both styles are inevitable when scrolling through social media, and they continue to pop up on connoisseurs from all corners of the celebrity world. Now, though, latest report from fashion retailer and data archive Lyst backs it up with data: it was a hugely successful year for the Bostons as well as Sambas.
Two previous Lyst Index reports, filtering through social mentions along with searches, page views, and more, listed Birkenstock’s favorite cork-soled clogs and Three Stripes sneakers as being “The most attractive product”. While it’s not entirely shocking to see either shoe style on the list—GQ write about Samba’s summerwhile New York Times reports nationwide shortage of Boston—we finally have solid data that these two trends are legitimate. So how did the year end with these two non-flashy shoe styles?
In the world of hyped sneakers, popularity is driven by novelty, celebrity companionship, and scarcity. That was just the case with Boston and Samba. First, both Birkenstock and Adidas have used these styles in numerous fashion collaborations, including with brands like Rick Owens, Jil Sander and Stüssy (for the former) and Wales Bonner’s Humanrace and Pharrell Williams (for the latter). Rumors and demand for such limited edition collaborations only increased the desirability of the respective joint releases. We’ve also seen both shoes on stylish guys like Jonah HillPaul Mescal, Frank Ocean, Seth Rogen, A$AP Rocky, and they’re also celebrities in womenswear: just look to the likes of Bella HadidKendall Jenner, Dakota Johnson, etc. And don’t discount TikTok’s red-hot algorithm and Instagram’s Discover Page to enhance the overall release silhouette.
The most important thing, however, is probably the fact that the Boston and Samba are both timeless, comfortable, and easy-to-wear shoes. Birkenstock and Adidas have been creating these styles for decades, and both are still ubiquitous in contemporary footwear. Sure, 2022 could be the year when the Bostons and Sambas hit their peak in popularity — but neither is going away anytime soon.