The local frame shop is back thanks to the internet

MILWAUKEE – The Bresler Eitel Frame Gallery on West Walnut Avenue is one of the best frame shops in the country.

One reason they are still successful today is that they changed their business model during the pandemic.

Owner Cathy Fricano said: “At the end of summer 2020, we had the least number of employees and the slowest sales in years. “So I had to come up with something new to do, so we tried selling online for the first time, and we doubled our headcount and sales.”

“So customers can log in online, we have a wide range of frames, mainsprings, mirrors, dry erase boards, all of which are made with the same quality that we make in-house for local customers. We work with people all over the country,” said Fricano.

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