The Meme Harder, Better, Faster, Whopper on TikTok cursed me
Breaking a meme can feel like peeling off layer by layer references, or like to stare at bullshit company. And sometimes, if we’re in hell, it’s both.
Such was the case with the horribly viral but engaging TikTok audio clip: “Harder, Better, Faster, Whopper.” The song, which combines Daft Punk’s “Harder, Better, Faster, Stronger” with the sound from a Burger King commercial, has become an absolute hit on the app. Since it was published on January 22, it has used in more than 74,000 articles. It’s a real ear worm that somehow incorporates every part of the internet, from the fables fan to a hand dance video that went viral on YouTube in 2007.
What is Harder, Better, Faster, Whopper?
The “”Harder, Better, Faster, WhopperThe mashup is relatively simple: It just takes an audio clip from a recent Burger King commercial and replaces the chorus of Daft Punk’s song with the names of the burgers. The lyrics read: “Whopper, Whopper, Whopper, Whopper, Junior, Double, Triple Whopper, fire-baked flavors with perfect accompaniments, I rule, I rule, I rule this day. ” The two-syllable rhythm of “Whopper” blends in perfectly with the rhythm of the original song.
Unlike recent viral hits, the combo doesn’t tease the Burger King Super Bowl commercial. It was created by an 18-year-old named DiamondBrickZ online. He told Polygon via Twitter that he got the idea from his government teacher, who took a video for the class and mocked the Burger King ad as it played before the video.
“Honestly, at any given time of day, I would have five or six songs hanging around in my head, so while listening, I heard the commercials have a rhythm almost like ‘Harder, Better’ by Daft Punk, Faster, Stronger’, so both just mentally click each other. The following weekend, he spent a few hours working on it, and boom, the mashup was born.
Why is ‘Harder, Better, Faster, Whopper’ popular on TikTok?
We can’t really predict when a post will go viral. TikTok’s algorithm mainly focus on how users interact by video and other details such as language and location, although more recent reports also suggest that employees may “heat” anything into a viral post. However it happened, we’re not surprised that this audio track is a success, thanks to the way it brings together various internet subcultures.
The track Daft Punk has been a fixture in pop culture, even before this TikTok remix. It was released in 2001 and later became part of the meme in the YouTube video.Daft Hands – Harder, Better, Faster, Stronger.” In 2007, Ye (formerly known as Kanye West) sampled the Daft Punk track for his song “Stronger”. Given the song’s storied history, remixing it haphazardly with a mainstream brand like Burger King sounds like making a hit.
Audio clips are being used for many popular post types. There is no consistent trend. fan dancing to it (1.9 million views), make fake ads (3.9 million views), made edits of YouTuber Markiplier (1.2 million views) and my personal favorite, one edit Pokémon Wooper animation dance with it.
What’s the deal with mashups on TikTok?
Online mashups have become their own language, where users can add layers of references and shitposts to some of history’s hottest tunes. TikTok, largely rooted in audio clips and songs, has spawned communities of people who remix, improve, and create Totally cursed version of popular music.
DiamondBrickZ get started with mashups from listening to music on platforms like SoundCloud. He told Polygon that the site gave him access to “an absolute treasure trove of awesome legal mashups and equally hilarious shitposts.” Also, as a fan of fables further increased his interest in special remixes.
“I am a massive fables fans at their peak, breathing in as much content as possible since I watched (I think) Jacksepticeye’s performances of them. I think it’s partly because of me that I started making mashups fables and its fandom. Mixes like BotanicSage’s ‘Waters of Megalovania’ and especially the numerous snippets on Silvagunner are what really introduced me to the remix culture on the internet and are what prompted me to pick a DAW.
There is no official offer from Burger King to use the sound (yet). ONE TikTok is published on Thursday from the burger brand’s official account joked about the legal claim to the song and said, “we hear you. we see you. tried. (nor can we stop listening).”
Until then, DiamondBrickZ just reveled in hundreds of thousands of notifications.
“I think one of the biggest surprises was that it blew up like this in the first place. I’ve experienced something like that before on my YouTube and TikTok channels, but the rise is even harder, better, faster, and stronger.”