The missing person poster has been redesigned for more impact and will no longer have the word ‘missing’ | UK News
The missing person posters have been redesigned in the hopes of increasing their impact.
They now include less information – something the researchers say can sometimes affect people – and feature 3D images and smiley faces, which are considered more memorable and more relevant. more likely to make instant connections with passersby.
Perhaps the most notable difference is the absence of the word “MISSING”.
This phrase has been replaced with the more positive phrase “HELP FIND” because research shows that people are more likely to engage when presented with a clear call to action.
The posters also include a QR code to encourage people to spread the word on social media.
A base map of where the person was last seen is included as locals in the area are more likely to respond to the call to action.
The new format, which will appear on billboards across London on 25 May to mark Missing Children’s Day, features detailed information on missing people.
The Missing Peoples charity will use the new style for all of its posters in the future.
Around 70,000 children and young people are reported missing every year in the UK, and many more go unreported, according to Miss People.
‘This gives us new hope’
Claire Croucher, mother of Leah Croucher, who went missing, said: ‘One of the many challenges of being a parent of a missing person is trying to contact someone you’ve lost.
“We felt that if the public understood who our daughter was, they were more likely to remember meeting or seeing her.
“Seeing Leah’s face move and smile on these amazing new posters is amazing and gives us new hope that Leah – and other missing people like her – will be reunited. gather with their families.”
Her daughter was 19 years old when she went missing from Milton Keynes in Buckinghamshire on 15 February 2019.
Read more from Sky News:
British scientists create tomatoes with vitamin D ‘soup’
Behavioral science consultant Anita Braga, who led the research behind the posters, said: “Often people want to take action, but they feel like they can’t afford it, they feel like they can’t. get a little overwhelmed by the situation, and so by telling them to “help us” find it instead of “missing”, providing a clear call to action is one way to get them to they feel empowered and also feel empathy for the person they are looking for.
“And the second thing is the image – we’ve really worked on improving the clarity of the image and creating the feeling that there’s a real person behind it.”
Clever software was used to enhance the image’s sharpness, which was often provided as a low-resolution mobile phone photo.