The Noir bookstore, dedicated to the Black experience, will open south of St. Louis

ST. LOUIS (KMOV) – Inside Ymani Wince’s store on Cherokee Street, you’ll find books by Black and Brown authors and products from local manufacturers.

“This is St. Louis dedicated to the Black Experience. I wanted to do something different in St. Louis is unlike anything we have in the area,” said Wince.

She turned to GoFundMe to help with the fund her dream. So far, she’s raised $12,000 of her $18,000 goal. Through her crowdfunding, she was able to secure a spot for the store. The store is located at 2317 Cherokee St.

On Saturday, she held a light grand opening for Independent Bookstore Day and it was a huge success.

“Even though this is a shop specifically for the Black experience, I’ve seen a lot of social strata emerge,” she said.

She plans to continue raising funds in an effort to open the door for good. In addition to selling books and local items, Wince said she hopes to offer more than a retail outlet. She wanted to provide resources for the community and a place to adapt and grow with the needs of the neighborhood. The opening date has not yet been set.

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