The rise of product-driven growth is creating opportunities for startups • TechCrunch

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Many companies are adopting product-driven growth (PLG), where the product does most of the selling on its own and usage-based pricing (UBP) – meaning users are charged based on consumption. consumption, not seating – more than ever. A new wave of startups is helping them succeed. Let’s explore together. – Anna

Facilitating product-based development

SaaS companies adopting product-driven growth – more and more – often problematic: They know that a lot of people are signing up for their product, but they don’t know which of these users their customer success group should contact to introduce upsell features or pay a fee.

Discovering the right leads is one of the main challenges of the freemium model: Some customers will never convert out of the free tier, while others may bring in revenue. very valuable, as long as they get the right offer at the right time. But knowing who is requires connecting the points between using the product and the tools their marketing and sales teams use every day.


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