The story of Plaid HR, RevOps for B2B sales, demo day fallout – TechCrunch

There are no textbook-approved techniques for building a startup team of engineers: in the early days, everyone wore some hat.

But as a company enters a growth phase, the hiring process is systematized, new hires are organized into discrete units, and a thin layer of management is applied to keep things on track. direction.

When Jean-Denis Greze accepted the role of CTO at Plaid in 2017, the fintech company was still funding its Series A, “about 20 engineers still trying to figure out how to fit into the product market.” Business reporter Ron Miller writes.

Today, Plaid’s engineering team number 350.

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In an interview, Greze explains how Plaid moved from an all-around ethos to a system where contributors have clearly defined roles to which they’re not locked.

I asked Ron what surprised him the most about reporting this story and he said that it was Visa’s unsuccessful purchase of Plaid last year that made it easier for them to hire new technical talent.

“People who don’t want to be part of a startup and want to tackle the bigger issues of scale and security are ready to talk to them,” says Ron.

“Whereas before, they felt Plaid was a bit too small for their ambitions.”

Today and tomorrow, we will cover group news Y Combinator’s 2022 Winter Show Dateincludes a selection of staff favorites, so be sure to check the site every afternoon.

Thanks so much for reading TechCrunch+ this week!

Walter Thompson
Senior Editor, TechCrunch +
@yourprot character

2 reasons why demo day is no more

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Demo Day is a showcase for the tech media, but is this fruitful Silicon Valley tradition still benefiting founders and investors?

In a guest post for TC+, 22 Ventures co-founder and president Michael Redd shares two factors that make demo dates less relevant: many startups sign funding deals before the session. major exhibitors and founders more interested in working with value-adding investors.

“Simply removing the demo date will not help founders find or let investors deliver that value,” Reed wrote. “What we need is a better understanding of why demo days are short and how to find deals on a much more intimate level.”

Cryptocurrency mining is approaching a major inflection point

Cryptocurrency mining rig

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The Ethereum community is preparing for a big change.

Warren Rogers, CFO at Blockware Solutions, said: “A long-awaited decision to move from a proof-of-work consensus protocol to one that favors proof-of-stake will force more people to mine. other cryptocurrencies, writes Warren Rogers, CFO at Blockware Solutions.

“Ethereum miners have a very high risk of their machines becoming obsolete overnight,” as PoS requires specialized hardware, which could make Bitcoin the main cryptocurrency of choice .

“While this may be true in the short term, in the long run this transition sets a precedent that could dramatically change the underlying protocol,” Rogers said.

Use RevOps to develop a customer-led approach to B2B sales

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Employees are hired to do a specific job, which is why even early-stage startups can go awry.

Erol Toker, Founder and CEO of, writes: “Companies looking to integrate sales processes and customer success operations have an edge.

“Optimizing your unique path to better connect with customers requires a multidisciplinary team that is focused solely on that goal and sees the customer as their guiding star,” said Toker. ,” said Toker.

“We call it RevOps.”

Improved discoverability for NFTs will amplify digital creators and markets

Woman looking inside treasure on deserted beach.

Image credits: Dougal Sea (Opens in a new window) / Beautiful pictures

It’s easy to build a recommendation algorithm for an online jacket business, but when it comes to selling NFTs, optimizing for infinite inventory, anonymous customers, and opaque consumer behavior becomes a problem. should be more difficult.

Alexandre Robicquet, co-founder and CEO of Crossing Minds, writes: “These may be just growing pains for the NFT market, but the current state of play harms digital creators, as technology Their art becomes another drop in the ocean, writes Alexandre Robicquet, co-founder and CEO of Crossing Minds.

The key to solving this problem, says Robicquet, is building a system that promotes the discovery of NFTs:

“If the recommendation algorithm can ensure that buyers can meaningfully discover NFTs that they love or think have the potential to invest in or both, and if it can keep buyers coming back, more, the artists will reap the benefits for many years.”

IT can play an important role in promoting sustainability

plants on computer circuit boards

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Data centers consume about one percent of the world’s electricity each year, but in reality, a recent heatwave in Antarctica just added another ice shelf, every bit counts. .

In an in-depth post, Cloudbolt CEO Jeff Kukowski shares multiple strategies to help reduce IT energy consumption using intelligent automation, increased visibility, reduced IT shadow, and optimization CI/CD pipeline chemistry.

“The sum of many small changes leads to transformative improvements,” he said.

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