Following the teaser from each manufacturers, Supreme has unveiled its assortment with Tiffany & Co., and the objects vary from a key-shaped pocket knife and heart-shaped stud earrings to a pearl necklace with a silver pendant. The gathering has been christened because the “Return to Tiffany”.
“Supreme has labored with Tiffany & Co. on a brand new collaboration for fall 2021,” the youth-culture clothing brand wrote on Instagram, debuting the jewelry created in partnership with the storied jeweller.
The jewellery line is alleged to be impressed by items that have been initially launched within the Nineteen Sixties, identified for its heart-shaped attraction or tag. Tiffany followers would recognise the “Return to Tiffany” line, because it sprang from a keyring first launched in 1969.
As such, every bit is embossed with the phrase “Please Return To” which arches above the Supreme emblem. There’s additionally a “New York” stamp — a nod to the manufacturers’ origins within the Large Apple. The quantity “925” is in honour of Tiffany’s sterling silver marker.
In an Instagram publish, Supreme stated all items function sterling silver, and the Oval Tag Necklace is constituted of freshwater pearls. There’s additionally a Supreme field emblem T-shirt in Tiffany’s signature blue color, which is anticipated to be hit.
The collaboration of Tiffany and Supreme represents an ongoing model revamp taking place within the American jeweller after its acquisition by the world’s largest luxurious conglomerate LVMH. On the helm of its product and communications division is Alexender Arnault, a former CEO of Rimowa and an energetic supporter of brand name partnerships. Throughout his tenure at Rimowa, Arnault has additionally partnered with Surpeme in designing its suite of bags.
Below the brand new stewardship, Tiffany has launched into a brand new advertising and marketing technique. Beginning with its controversial “Not Your Mom’s Tiffany” marketing campaign to start-studded superstar endorsement from the likes of Jay-Z, Beyoncé, Blackpink singer Rosé and award-winning actress Anya Taylor-Pleasure. It has additionally labored with artists corresponding to Daniel Arsham in reimagining the long-lasting Blue Tiffany Field.
Roping in Supreme additionally sends a sign that jewelry shouldn’t be seen as female, a stereotype that has more and more been challenged — the inclusion of pearls in a perceived masculine model like Supreme is an ideal transfer to widen its attraction to much more prospects.
The items are anticipated to drop on November 11, besides in Japan the place it will likely be obtainable on November 13.
Different trend model collaborations additionally dropping is the Fendi and Skims capsule collection that dropped yesterday (November 9). The gathering is alleged to cater to the fashionable lady, impressed by Karl Lagerfeld’s archival Fendi assortment. The collaboration is accessible now on its devoted web site and at choose Fendi shops worldwide.
For extra trend reads, click on here.