Fashion

The weirdest, wildest, and most important fashion shows of 2022

Paris Fashion Week, June. Things are going pretty well – and then the horses start pooping. At the Casablanca show, four shiny horses were strapped in the center of the carpeted runway, looking handsome and a little annoyed as the guests crept into their seats. When influencers approach the pen to take selfies of horses — and the horses take their own selfies — the scene strikes me as a powerful symbol of the atmosphere. A frenzied atmosphere pervaded the entire haute couture ecosystem that summer, the first time since the start of covid where the runway schedule was packed with live shows, presentations and parties. Popular wisdom seems to be that pretty clothes are no longer glamorous enough — or may not even be the focus of catwalk shows anymore. You need cool clothes, but you also need horses.

“Fashion Week” (an imprecise term, but the best one we have now) has not been the insider business it used to be since the supermodel emerged in the 1960s. 90. And today, with thousands upon thousands of people watching dozens of shows live and on their phones, brands must devise increasingly sophisticated ways to entertain them. Audiences expect more than a bunch of models striding the catwalk: they expect a performance. This year, the brand offers lavish fashion. For example, Louis Vuitton erected a giant dream world in the courtyard of the Louvre to pay one final tribute to Virgil Abloh, complete with a marching band imported from Tallahassee and a concert by Kendrick Lamar. The other bends are more subtle. Gucci, in Alessandro Michele’s final show for the Milanese powerhouse, cast 68 sets of carefully sourced identical twins. Emerging designers have joined the fun in their own way, too, such as when Mowalola returned from a three-year hiatus with a bare-bones X-rated ecclesiastical collection. The message is clear: as long as fashion remains the center of pop culture, and money pervades the ecosystem, brands will act accordingly.

On the other hand, 2022 can be remembered as the year when the whole endeavor got a little too ambitious—when things started to go awry. Like when music plays in Casablanca and startled horses start pooping all over the floor, which most guests deliberately ignore. (The stench, however, is hard to ignore.) It’s a reminder, more important than ever, that the best rewards are often found by peeling off the layers of spectacle and remembering why. why these gigs exist in the first place. Beneath all the ‘grammar moments and front row seats for VVIP as well as at the heart of the flood of events and activities that currently revolve around the traditional schedule, hopefully some pretty and enticing clothes. The guide will tell you and me how to dress.

As the menswear shows are about to begin—everything kicks off at Pitti Uomo in Florence on January 10!—we’re looking back, with a clear bias towards the events that GQ writer GQ writers. This was there, in moments from this year’s men’s shows that we’ll never forget.

Dior Men’s Perfume

January, Paris

Courtesy of Dior.

Courtesy of Dior.

When it comes to the scale and ambition of his work, the only person Kim Jones can surpass is himself. This year, Jones unveiled Dior’s buzzy collaboration with ERL in LA, and ended the year with a celebration of more than just one. two blockbuster collections in Cairo, including one shown to 800 guests in front of the Pyramids of Giza. The second is a collaboration with the famous and brilliant Tremaine Emory of Denim Tears. (Supreme x Dior Men’s when?) But Jones set the tone for a year defined by a quieter form of hype with his first Dior outing in February, where models paraded dressed in gray and beige wool and leather Birkenstocks, would look great. continues to sell on retail shelves for more than $ 1,100 a copy, sold out many times over. There are a lot of frustrating trends in menswear this year, but you have to tilt your Steven Jones Millinery beret to Jones to ensure that the most coveted shoe of the year is the garden-inspired mule shoe. from the green thumb of a couturier.

Maryam Nassir Zadeh

February, New York



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