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Thin is in: BMW ‘Neue Klasse’ concept display screen

BMW I Vision Dee styling — or, perhaps, minimalism — attracted a lot of attention at this week’s Consumer Electronics Show. There has been much talk about the possibility of this “Neue Klasse” concept, due to reach buyers after only three years, and much to be said about the interior of the car.

But not much to see.

In the keynote speech at the exhibition, Oliver Zipse, chairman of the board of directors of BMW car AG, showed an image, certainly one that qualifies for preview, showing a narrow, wide screen located at the base of the windshield. It displays a clock and a speedometer – all digital, of course – and a clear radio reading of “Please accept me” (A-Ha fans, take note). There is a looming silhouette of a fat steering wheel in front. There is also a display on the windshield, which projects into the windshield.

According to a press release released for CES, the new on-screen display information can be selected in stages using a “mixed reality slider”: driving-related information; the content of the communication system; augmented reality projection; and “into the virtual world.” Dagobahmaybe?

“It’s more than a vision. We bring this innovation to “Neue Klasse.” Neue Klasse is BMW’s name for a new range of vehicles designed to “bring people and machines closer together”. , “As early as 2025 – next year – our customers will be able to experience this brand new technology in their vehicles.”

The BMW boss said he was “absolutely convinced” that large screens based on the center console will disappear from cars. He believes they are a distraction and that government regulations will ultimately dictate changes in those technologies.

Production of all-electric models will begin in Hungary and then Germany. BMW’s plant in South Carolina will also produce them later this decade, the company said. Six or more SUV models are planned for the new platform.

You can see some glimpses of the screen in the Dee photo gallery we posted earlier this week, a narrow band of data floating above a broad, nondescript dash:

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