This is the ideal watch size
This story originally appeared in Box + Papers, the tracking bulletin of GQ staff Cam Wolf. For more stories like that, hit the link and subscribe.
This week in the Box + Papers we’ll be sharing some Exclusive discovery from Mark Choowner of armory And by Drake. Over the years, many of Cho’s clients have told him they have small wrists, which surprised him: “Men don’t usually say they have any small things,” he told me. He became interested in the idea of men misjudging their own wrist size and how that might affect the watches they wear. In 2018, he conducted a survey dedicated to collecting data on men’s wrist sizes and their watches. Surveywhich he has been running for nearly three years, from August 2018 to March 2021, reveals that many men who believe they have small wrists tend to prefer smaller watches.
Cho reopened the survey in September 2022 and just ended at midnight this Wednesday. I slid into his direct message to ask him about the results.
CW: How many people participated this time?
MC: Last time it was 1800 and this time around 2400. Looks like the options have actually gotten a bit smaller, which is great.
MC: This is quite similar to how in the past too many people thought they had small wrists compared to their measured wrist size.
CW: Lolol wrist size disorder afflicts the watch community
MC: 😂 Yea, man, that’s dyslexia actually. People who see the market see a lot of big watches and think, “Oh damn, I must be small.”
CW: It’s true, when I try on a 40mm watch, I’m like hell this thing is massive. But you are saying that the preference for small watches leans even more in that direction. Compared to last time, even more people prefer smaller watches?
MC: Yes, it looks like it. I’ll show you a few more charts: