Tech

This startup hopes to compete with Canva, raising $11.6 million in Series A funding for its design platform TechCrunch

Although Canva is valued at around $26 billion, it seems startups feel there’s still a lot to tap from this ‘easy-to-use design platform’ arena. Admittedly, the Adobe Professional tools are still unwieldy for most people. Maybe that’s why the startup is based in Berlin

Kittl has now raised 10.8 million euros ($11.6 million) in Series A for its design platform, which it claims allows anyone to “easily turn ideas into graphic products.”

Latest funding round led by Left Side of Capital. Also joining are Europe’s Speedinvest and a number of angel investors including Intercom Co-Founder Des Traynor, former Bebo CEO Shaan Puri and product leaders from Calm, Amazon and Instagram.

Left Lane Capital is a New York-based venture capital fund known for investing in GoStudent, Wayflyer and Masterworks, among others.

Co-founded by Nicolas Heymann and Tobias Saul, Kittl provides browser-based graphic design tools for creating logos, labels, postcards, etc.

Kittl . screenshot

Kittl . screenshot

Over email, Heymann, co-founder and CEO told me: “With Kittl, we enable users to create professional-grade designs quickly and easily by removing the barrier of Difficult learning curve. Our features are designed to make complex design processes simple and accessible with a few clicks. Our competitors either focus on basic tools that only allow a small amount of creative freedom, or they take a lot of training and practice to master.”

Kittl started out as Heritage Type, founded by Heymann and Tobias Saul in 2020, but rebranded after raising 1.6 million euros in a Seed round in October 2021.

Notably, since AI will likely replace many of these tools soon, Heymann said it plans to “double its existing AI and machine learning efforts.”

Magnus Karnehm, Principal at Left Lane Capital, said: “Kittl’s easy-to-use platform democratizes professional-level graphic design creation. “Kittl has grown their user base and user engagement extremely quickly and this is entirely due to their intense focus on creating a platform that expands ideas, creativity and ultimately making money from graphic design.”



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