‘Thor: Love and Thunder’ brings in a strong box office for Marvel

God of Thunder still has some pop.

“Thor: Love and Thunder,” the newest film in the Marvel Cinematic Universe, grossed $143 million domestically when it opened this weekend, according to Disney.

That’s in line with industry expectations, which have seen the film make around $150 million in North America. While it’s not a record debut, or even the biggest opening for Marvel this year – belonging to May’s “Doctor Strange in Madness’s Multiverse” – it does mark a strong debut. another stronghold for Hollywood’s most trusted blockbuster franchise.

The film, which features Chris Hemsworth’s Thor teaming up with Natalie Portman’s The Mighty Thor to fight an evil force that is killing the gods, has grossed $302 million worldwide to date.

That is a good news. The bad news is that “Love and Thunder” received mixed reviews from the audience as well as the critics.

The film has a 68% rating on Rotten Tomatoes and an audience rating of “B+” on CinemaScore. Now, a “B+” score from ticket-buyers isn’t usually the end of the world, which is worrisome for Marvel because these movies are built specifically to please crowds.

If the fan base that sees a Marvel movie on opening weekend isn’t too passionate about what they’re watching, that doesn’t leave much hope for long-term box office growth.

In short, if you can’t energize the opening weekend audience – which is likely to enjoy a movie about Marvel’s Thor, read a phone book in two hours – there won’t be many places. to go in terms of box office success over the next few weeks.

For example, May’s “Multiverse of Madness” earned $187 million in its opening weekend and also had an audience score of “B+”. Box office receipts fell 67 percent in its second weekend, and the film was eventually eclipsed by Paramount’s “Top Gun: Maverick,” which earned an estimated $600 million domestically in large part thanks to its successes. overwhelmingly positive word of mouth.

Indifferent reactions have also been a trend for the superhero franchise lately, with three of the studio’s last four films scoring CinemaScore below “A.”

So what’s going on with Marvel?

For starters, the franchise can get a bit diluted due to the excess of Disney + Marvel shows.

“However, commercial success does not always directly correlate with quality,” Brian Lowry, CNN’s media critic, wrote Friday. “The drop in the Disney-owned unit raises legitimate questions about whether Marvel’s efforts to offer the streaming service of parent studio, Disney+, contributed to the dilution of production.” firm or not.”

Also, the films following the record-breaking success of 2019’s “Avengers: Endgame” seem a bit lacking in purpose due to their lack of overall plot.

Does this mean Marvel is struggling? Hard.

According to Comscore, Marvel is still the biggest blockbuster franchise in Hollywood with more than $25 billion in worldwide box office revenue. The studio has the highly-anticipated sequel to “Black Panther” (“Black Panther: Wakanda Forever”) in November and will finally pack a one-of-a-kind punch with the introductions of two of the groups. The most notable superhero in the comic book world: the Fantastic Four and the X-Men.

Either way, cinemas and Hollywood are happy to witness a big weekend like this as the industry tries to return to pre-pandemic normal at the box office.

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