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Ticketmaster cancels public sale of Taylor Swift’s Eras Tour

Anyone looking to buy tickets to Taylor Swift’s new tour may be out of luck.

Ticket seller speak on Thursday that “due to extreme demand for the ticketing system and insufficient availability of tickets left to meet that demand”, tomorrow’s public ticketing for Taylor Swift | The Era Tour has been cancelled.

The abrupt cancellation comes after Ticketmaster said on Thursday that more than 2 million tickets had been sold on Tuesday for her upcoming tour — the most money sold to an artist in a single day. It caused the near collapse of its website.

In a blog post on Thursday, Ticketmaster explained that a “record number of fans” wanted to buy tickets to the Swift’s Eras Tour, which begins next year. That has severely slowed her platform and caused outrage among her millions of fans. who can’t buy tickets.

Essentially, Ticketmaster says its “Verified Fans” system, a mechanism intended to weed out bots that provide presale codes to individuals, can’t keep up with the high demand. About 3.5 million people signed up for the program to purchase Swift tickets, its “biggest number of registrations in history”. Ticketmaster says that unprecedented demand, combined with “an incredible number of bots and fans with no invite codes” has driven “unprecedented traffic” to their site. , and basically broke it.

“Never before has the Verified Fan sale attracted so much attention — or uninvited volume,” Ticketmaster said in a blog post. “This has disrupted the predictability and reliability that are hallmarks of our Verified Fans platform.”

On Tuesday morning, Ticketmaster told CNN Business that the site was “not down” and that “people are actively buying tickets.” It added that “there has been an unprecedented demand in history with millions showing up” to buy tickets for Swift’s tour.

The debacle not only caused outrage among Swift fans but also angered politicians. Senator Amy Klobuchar criticized Ticketmaster in an open letter to the company’s CEO, saying she had “serious concerns” about the company’s operations.




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