TikTok wins Oscar Debut in ‘We Don’t Talk About Bruno’ segment – The Hollywood Reporter

As the cast of Encanto Surprised audiences with a performance of Megan Thee Stallion’s hit song “We Don’t Talk About Bruno,” another first for the Oscars: TikTok made it to the Oscars.

When members like Stephanie Beatriz, Diane Guerrero, Adassa, and Mauro Castillo joined Becky G and Luis Fonsi for a new rendition of the song, a globe was projected swirling across the background of a performance that featured a total of 88 TikTok videos. , according to a TikTok spokesperson, about Encanto and its deep song.

The videos shown marked the first time TikTok videos appeared at the Oscars in one night as two films voted on on Twitter were also recognized during the ceremony. Earlier in the evening, two TikTok creators – Emily Uribe (@emilyuuribe) and Juju Green (@straw_hat_goofy) – also attended the Oscars red carpet for a talent interview as part of the collaboration between Social platform and Academy.

But the direct nod to TikTok during a performance of “We Don’t Talk About Bruno” helped realize how the social platform pushed the song to viral status. To date, “Bruno” has been used in over 1 million TikTok videos, and Lin-Manuel Miranda even thanked TikTok users for Encanto commercial success of the soundtrack.

“From your truly surreal and amazing ‘We Don’t Talk About Bruno’ dance moves to your heartfelt stories in ‘Dos Oruguitas’, it’s amazing what you’ve done and how you guys can do it. Take these songs and be inspired by them and create your own amazing work of art,” Miranda said in a video shared a week before the Oscars. “I’m really grateful.”

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