Two EVs rank higher than petrol cars in their respective segments in a recent JD Power customer acquisition study.
The Mercedes-Benz EQS is the highest-ranked “large premium vehicle” in JD Power’s 2022 Automotive Performance, Execution and Layout (APEAL) study, while the Kia EV6 topped the chart in compact SUV category.
However, the EQS and EV6 are the exception, as petrol models rank highest in all other categories. And hybrids and hybrids did not perform well in the study, having a lower composite score than non-electric gasoline vehicles, JD Power said in a press release announcing the results.
2022 Kia EV6
Tesla was also included in the APEAL study for the first time, albeit as an underrated brand. JD Power said Tesla does not allow access to owner information in states where it is required by law, so the automaker’s vehicles are not eligible for the award. However, Tesla’s brand score of 887 puts it near the top of the luxury rankings.
Studies like this one conducted by JD Power are an important metric in the auto industry, but they have produced mixed results for EVs.
A previous study by JD Power showed that electric powertrains are not particularly prone to problems, but all additional technologies included in many EVs is. Consumer Reports suggested that EVs are the least reliable type of vehicle—Perhaps for the same reasons why.
2020 Tesla Model WILL
It’s another aspect for automakers to consider as they plan their transition to electric vehicles. JD Power previously discovered that, essentially, Automakers have a lot to lose.
And while many of the cost-of-ownership advantages may be obvious, earlier this year Deloitte noticed some glaring cost impediments – that is, half of Americans won’t pay extra for electric vehicles.