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Toyota is hard at work targeting the compact pickup truck market

Ford Maverick and Hyundai Santa Cruz sold 50,000 units as of May of this year, according to figures compiled by Automotive News. Hyundai claims nearly 15,000 VND of those sales. Although the Korean carmaker’s sales were down 16% through the end of May compared to the same period in 2021, Santa Cruz set a new sales record in May and we know the popularity of Maverick To be. May every car manufacturer have a platform that can be converted into a compact car truck currently looking at the US compact truck market. Thanks to Motorcycle Trendswe know Toyota is one of those car companies. During Toyota’s HQ Conference at its headquarters in Texas, three executives admitted to keeping an eye on the segment and brainstorming potential ways to get in.

Bob Carter, EVP of Toyota Motor North America, told MT, “Today, we have the market really covered with Tacomabut that [a compact pickup] could be a possibility and something we continue to consider. “Cooper Ericksen, Vice President of Product Strategy and Planning, made it clear that the key is to find the customer. Toyota has a body-on-frame platform that it can use for its tilt-up pickup truck. about durable use and a unibody platform for a city-focused recreation with a bed – which makes more sense?”[The] The more Ford sells, the more it sells,” he said, “the better we can do research into who these customers are, why they want this car, and we’ll see if it works.” must be the space we want to be in. ”

Highlighting the issue, Jack Hollis, CEO of the automaker’s automotive operations here told ONE that There’s no problem with having space in the lineup for a truck underneath the Tacoma. The size of the current Tacoma adds emphasis, AN indicates that modern midrangers are 9 inches taller and at least 3 feet longer than the Tacoma 2000. Hollis asked about that space, “The question is, how to fill it?”

And Volkswagen should take note, because it recent EV pickup announcement is making waves in more than the United States seller Ericksen said, “it will be interesting to meet Scout.”

If you live in a certain part of the country, it’s as if the compact history of Toyota never died. Southern California is swimming in fourth-generation trucks, often with the painted badge on the rear of the vehicle removed so that only “YO” remains. Example of two successive generations built during the 1990s – before Tacoma switched to making mid-range equalizers in 2005 – still want good money on the used market even with more than 200,000 miles.

While Toyota is talking about the conditional tenses all automakers use before announcing products, it seems the company already has an idea of ​​what it wants to do. Carter said Motorcycle Trends“Most likely we have Secret HQ 3 [in June] next year, so we’ll have other things to talk about. ” Toyota Tacoma expected next year, new 4Runner the following year. In 2025, Toyota may return to playing small ball.

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