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Tried TAM tips, zero-code tech survey, crypto white paper – TechCrunch


For many first-time founders, determining the size of the market they hope to compete in is one of their biggest challenges.

I haven’t launched a successful startup yet, but I have helped write some pitches. Each time, the collective anxiety of the team increased when we needed to calculate the TAM.

It is always the last slide we work on.

For most products and services, the TAM is represented by 9 or more numbers, but when you’re sitting around the kitchen table eating cold pizza while planning to disrupt the multi-billion dollar market, the numbers This can create a lot of cognitive dissonance.


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Marjorie Radlo-Zandi, a veteran investor and entrepreneur, said: Calculating TAM, SAM and SOM sounds like a survival exercise, but there is no need to fear it “if you approach market size methodically”.

In her latest TC+ postShe breaks down the steps needed to capture these key metrics that will “show potential investors how they can benefit from investing in your company and putting you in your position.” in the best possible position to achieve your goals”.

This article also covers how to hire and pay for custom market research, the best people to ask for advice, and the importance of using only trusted sources. And don’t worry about those staggering, billion-dollar numbers.

“Only worry if the amount is small,” she said. “The TAM number gives investors an overall macro perspective of your company’s potential.”

Thanks for reading, and have a great weekend.

Walter Thompson
Senior Editor, TechCrunch +
@yourprot character

6 technologists explain how codeless tools are changing software development

A photo of a verdant garden with a glimpse of a jagged hole in a brick wall taken in Latina, Italy

Image credits: Luca Lorenzelli / EyeEm (Opens in a new window) / Beautiful pictures

We’ve been reporting on the rise of zero-code/low-code software for years, but since the pandemic began, it has taken on new importance.

Rapid digital transformation is happening in an era where employees have become proficient at working remotely and software developers are in greater demand than ever.

We interviewed six technologists to learn more about the impact of zero-code/low-code tools, minimizing technical debt, and related topics:

  • Patrick Jean, CTO, OutSystems
  • Deb Gildersleeve, CIO, Quickbase
  • Zoe Clelland, vice president of product and experience, Nintex
  • Bruno Vieira Costa, Founder and CEO, Abstra
  • David Hsu, Founder and CEO, Retool
  • Trisha Kothari, Co-Founder and CEO, Unit21

Intel’s Mobileye Liberation Plan Brings Welcome IPO Heat Test

When Intel bought Mobileye in 2017, the chipmaker paid about $15.3 billion, 43 times Mobileye’s revenue the previous year.

This year, Mobileye is set to return to the mass market as Intel looks to tap it, but the IPO market is so frozen, all eyes are on how the computer vision company is received.

“There may be less hype premium attached to Mobileye when it gets listed. Still, the company has good growth and operating income tied to a very, very high-tech product, so there’s good reason to expect the company to have physical value. ”

Dear Sophie: How long does it take to get International Entrepreneur Parole?

Lone figure at the entrance to the maze fence with the American flag in the center

Image credits: Bryce Durbin / TechCrunch

Dear Sophie,

Both me and the co-founder have E-2 status. We needed to find a visa option quickly because the VC investment would dilute our equity and we would no longer qualify for E-2.

We are looking at International Entrepreneur Parole as an option as it will be easy for us to qualify based on the investment we expect, but we are concerned about the timing.

I know an IEP is a new option; how long does it take? Can it be resolved quickly? Should we consider alternatives?

— Founder of Fast-Flying

Selling to developers is no longer a surefire path to crazy valuation multiples

Companies like GitLab, Hashicorp, and Samsara that make developer tools have skyrocketed in recent years, but those numbers are falling again.

On Twitter, Ed Sim, a partner at Boldstart Ventures, noted that Gitlab’s value has dropped from $15 billion to $5.5 billion, and Hashicorp has dropped from $14 billion to $6.7 billion .

This prompted Alex Wilhelm to take a closer look at these “developer-first” companies.

“You might think that with venture capital pouring into this kind of tech business model and several recent IPOs, the market for such jobs would be hotter than ever. Not yet. ”

Hire a writer and an attorney before releasing the crypto white paper

Image of Bitcoin icon and a blank notebook on salmon background.

Image credits: KRICAK PHOTOGRAPHY (Opens in a new window) / Beautiful pictures

Writing white papers used to be an academic pursuit, but for crypto startups, these documents are drafted with investors in mind.

Potential project backers want to understand the company’s underlying technology, but today’s white paper also needs a transparent product roadmap, a code overview, and details on how the proceeds will be used.

John Biggs interviewed a series of crypto executives to learn more about what investors are looking for in white papers and how founders should approach writing them.

Are we entering an NFT recession?

In early February, VaynerMedia CEO Gary Veynerchuk told CNBC, “I put out weekly content saying 98% [NFT] projects will go to 0. Most of the behavior I see when I buy NFT reminds me of how people buy Beanie Babies. ”

On February 23, a planned NFT auction at Sotheby’s was canceled shortly before it was scheduled to begin after the shipper posted on Twitter, “nvm, decided to cancel.”

Normally, I see less discussion of non-fungible tokens in my Twitter timeline and that includes both supporters and detractors.

Anna Heim and Alex Wilhelm found several data points showing that “the NFT market is slowing down on a number of axes, at a minimum, suggesting that growth in the hot sector has stopped.”





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