Tubi hits 64 million monthly active users on ad-supported streaming • TechCrunch
Fox’s ad-supported free-to-air TV service (FAST), Tubi, has reached 64 million monthly active users, the company announced today. The last time the company reported its subscriber base was on May 2022, when Tubi has 51 million. When Fox bought streaming service in 2020, Tubi then has 25 million monthly active users.
fox Recently reported quarterly earnings, showing significant growth in viewership at Tubi. Its total watch time is up 44% year-over-year, with more than 5 billion hours streamed by 2022. It’s likely that Tubi viewership will grow even more since streamers stream reach an agreement with Warner Bros. Discovery, achieving more than 2,000 hours of WB-branded content.
Tubi claims to have the largest catalog of free-to-stream content, with over 50,000 titles and over 200 live TV channels.
The latest monthly active user numbers were reported alongside Fox’s annual research report, “The Stream: 2023 Actionable insights for brands,” which indicates a growing interest in cheaper ad-supported plans. The company predicts that by 2024, one in three US consumers will be streaming AVOD (ad-supported video on demand). This is likely due to price increases for video-on-demand (SVOD) subscription services. Netflix And Disney+ are the most recent SVOD streamers to launch promotional tiers.
Fox predicts that AVOD growth will grow 9% in 2023 and 24% between 2022 and 2026. Meanwhile, SVOD growth will remain “relatively stable,” the company wrote.
“As subscription costs continue to rise, nearly a third of streamers plan to reduce spending on streaming services this year,” speak Mark Rotblat, chief revenue officer at Tubi, in a statement.
The report also states that, in the past year, 1 in 5 AVOD subscribers watched Tubi content.
It’s pretty easy to see why AVOD services — especially the free ones — are becoming more and more advantageous as they get closer to the cable experience without the need for long-term contracts or expensive fees. red. 63% of survey respondents say that free AVOD services are attractive because they often offer more flexibility than cable and satellite TV, and offer a more customized viewing experience.
In addition, 45% of respondents said that they appreciate streaming services that have fewer ads. Tubi is said to be one of the lightest ad loads on AVOD services, quoted between four six minutes of advertising every hour. However, the report found that less than a fifth of customers are still not satisfied with the ad breaks on Tubi, but still prefer a lighter ad load than traditional TV, which is about 9 or 10 minutes in length.
For comparison, Peacock keeps the ads loading for about five minutes every hour. Disney+Netflix and HBO Max aim for around four minutes.